The Top 15 Best Sales Tracking Software Solutions for 2024 - Striven

The Top 15 Best Sales Tracking Software Solutions for 2024

Can sales tracking software make my successful business even more successful?

In 2024? Of course it can! If your business hasn’t adopted lead management software or sales performance management by now, please keep reading.

Let’s face it: sales are what businesses need to grow. Even nonprofit companies need to track and grow their sales, only in that world, they call them “donations.” Whether your company sells to consumers (B2C) or you work exclusively with other businesses (B2B), regardless if your company offers products or services, or some combination of those, you must capture every sales opportunity.

Investing in sales tracking software can significantly enhance your company’s efficiency and effectiveness in tracking leads and sharpen your sales processes.

Are you onboard?

Here are 10 benefits of using sales tracking software for budgets both great and small:

  • Improved Sales Process Efficiency: Automation of routine tasks reduces manual work, allowing your sales team to focus on selling rather than administrative duties​​​​.
  • Streamlined Pipeline Management: Visualize your sales pipeline, identify bottlenecks, and focus efforts on the most promising leads​​​​.
  • Enhanced Customer Relationship Management: Centralized customer information helps in managing customer relationships effectively, ensuring no details are missed​​.
  • Accurate Sales Forecasting: Advanced analytics and forecasting tools help predict sales trends, enabling better strategic planning​​​​.
  • Real-time Data and Reporting: Immediate access to sales data and customizable reports provide insights for quick decision-making and strategy adjustments​​​​.
  • Increased Sales Team Productivity: Features like task automation, lead tracking, and performance metrics motivate and enhance sales team productivity​​​​.
  • Effective Lead Management: Automatically captures and organizes leads, ensuring efficient follow-up and higher conversion rates​​​​.
  • Industry Focus: Tailor the software to fit your unique business processes and requirements, improving relevancy and usability​​.
  • Better Collaboration: Facilitates better communication and collaboration within teams, leading to more cohesive sales strategies and execution​​.
  • Informed Strategy Development: Insights from data analytics and sales trends help in developing more effective sales strategies​​​​.

The overall benefit is self-evident—Strategic Competitive Advantage. Give your company an edge over competitors that still rely on manual processes, disconnected spreadsheets, or outdated systems​​​​.

The last 25+ years have generated a successful, billion dollar software industry. When it comes to finding the right sales tracking software solution for your business, here are some features to look for:

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Contact and Lead Management

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Sales Pipeline Visualization

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Task Automation

Customizable Reporting and Dashboards

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Performance Metrics and Analysis

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Email Integration and Tracking

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Mobile Accessibility

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Integration with Other Tools

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Activity Tracking and Logging

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Forecasting Tools

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Customization and Scalability

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Security and Compliance

For a lot of growing businesses, it’s not always easy to find the right sales tracking software solution. With so many choices out there, it can be hard to know which sales and lead management software really fits the budget and unique needs of your business and your industry.

Don’t worry, there’s good news—finding the sales performance management software for your business has never been easier.

We’re here to help. Our software experts have compiled a comprehensive breakdown of The Top 15 Best Sales Tracking Software Solutions of 2024.

*Note: Our sales and lead tracking software reviews are for informational purposes only. We encourage you to perform research and demo sales software systems to achieve the most comprehensive comparison.

1. Striven

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Striven is an all-in-one ERP business management software solution built with small to mid-market businesses in mind. Our sophisticated software combines project management tools, CRM, sales performance metrics, lead tracking, collaboration tools, accounting, purchasing, HR and payroll, operations, inventory, task management tools, (and so much more) into a single, easy-to-use interface. Striven is an infinitely capable software solution that supports every type of employee within your company.


  • Project, task, and time management w/ interactive calendar
  • Detailed financial and productivity reports generated in seconds
  • Fully integrated CRM
  • Sales performance management
  • Self-service portals
  • Lead Management
  • Fully integrated accounting
  • Detailed financial and productivity reports generated in seconds
  • Scheduling and dispatch

What Sets It Apart: Striven’s expert team of business analysts personally see to your success. From training and onboarding, technical support, and business-specific customizations, our US-based Striven Support Team is available 24/7. On top of that, Striven’s automation capabilities allow you to work more efficiently.

Pricing: Free trial and custom demo, packages begin at $35/user.

More info: Striven Earns Numerous Awards For Q4 2023

2. Sugar CRM

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SugarCRM sales performance management software can accelerate your sales cycle and increase your win rate when you choose the sales force automation platform built for modern sales warriors.


  • Access sales intelligence insights, uncover cross-sell/upsell recommendations
  • Easily customize workflows
  • Enhanced analytics

What Sets It Apart: Features multi-language and multi-currency support, ideal for businesses operating globally​.

Pricing: From $49 /user/mo.

3. Zendesk

Zendesk Sell focuses on pipeline visibility and productivity with automation and notifications. Modern sales performance management software frees you to maximize productivity, maintain pipeline visibility, and grow revenue.


  • Set up triggers and automate tasks to keep reps on target
  • Lead management software helps to close more deals
  • Zendesk Marketplace, where you can find additional partners, apps, and integrations.

What Sets It Apart: Zendesk works right out of the box, so you can get up and running quickly and onboard agents in record time.

Pricing: From $1,140/year for 5 agents

4. sales performance management software lets you close more deals by automating repetitive sales tasks. Lead management software automatically captures and assigns leads to reps, who get notified when a lead opens an email and more.


  • Automated lead management software
  • Access your CRM anywhere, anytime
  • No-code automations

What Sets It Apart: Writing emails is easier and faster with AI-assisted email composition.

Pricing: From $10 /seat/mo.


5. Salesforce

A leader in CRM and sales management software, at a premium price, Salesforce helps unite your teams around your customers, get actionable insights from data, attract prospects, manage leads, and retain loyal customers.


  • Strong workflow automation and lead management software
  • Large third-party app marketplace
  • Revenue lifecycle management

What Sets It Apart: Features AI-powered tools like Einstein Copilot for natural language queries and app creation.

Pricing: Contact for pricing

6. Pipedrive

Pipedrive is a sales management software platform that is excellent for enhancing the customer journey and customer experience, generating new business, and reducing overall costs. Pipedrive lets you track your sales pipeline, manage leads, and automate your entire sales process in one place so you can focus on selling.


  • Sales lead management software
  • Stay organized with dashboards
  • Personalized onboarding

What Sets It Apart: Easy access to relevant data lets you identify potential customers, nurture leads, close deals and improve the customer experience.

Pricing: From $14.90 to $64.99 /user/mo.

7. ClickUp

With ClickUp sales performance management software, manage everything from sales pipelines, customer engagement, and orders with ClickUp’s 10+ highly flexible views.


  • Create high-level views to monitor customer lifetime value
  • Create your ideal system to store and analyze contacts, customers, and deals
  • Lead management tools and dashboards support real-time progress

What Sets It Apart: Easily track and manage your accounts on a List, Kanban Board, Table view, and more.

Pricing: Business Package $12.00 /member/mo.

8. Insightly

Get everything in one place. Use Insightly to streamline sales processes, improve profitability, and create long-term customer relationships. 


  • Collaborate across the organization with centralized customer data
  • Grow your business faster with lead management and automated workflows
  • Drive greater ROI with tailored opportunity and pipeline management

What Sets It Apart: Create graphical data visualizations to reveal insights and monitor progress towards your goals.

Pricing: Contact for pricing

9. HubSpot

HubSpot is a customer platform with all the software, integrations, and resources you need to connect your marketing, sales, content management, and customer service.


  • Workforce analytics provides comprehensive data insights
  • Comply with regulations everywhere
  • Industry-specific packages

What Sets It Apart: Leads automatically move through your pipeline as your reps engage them.

Pricing: Customer Platform Professional $1,080 /mo.

10. Salesflare

salesflare logo striven alternative

Use Salesflare and make more sales while spending less time managing data and emails.


  • Automated address book
  • Email, meeting and call sync
  • Email sequences

What Sets It Apart: Targeted for small and medium-sized businesses selling exclusively to other businesses. (B2B)

Pricing: From $29 user/mo.

11. LeadSquared

LeadSquared’s Sales CRM is a one-stop platform for all your inside sales, call center, feet-on-street (sales, partner onboarding, service), operations, and marketing teams. Ace your targets with smart sales performance management software.


  • Get relevant metrics and make data driven decision with dashboards.
  • Track your entire team’s targets, incentives, and other performance-related metrics in one single view
  • Stay updated with smart alerts from this sales performance management software

What Sets It Apart: Configure personalized nudges that will push your sales team to achieve their target within time.

Pricing: Contact for pricing

12. Nutshell

Nutshell is the most flexible CRM for sales reps, offering four ways to view and manage your pipeline. List view, Map view, Chart view and Board view (drag-and-drop) let you decide how to work your deals, save views and share with your team.


  • Easily automate your sales process and reduce manual entries
  • Custom pipeline views that make it easy for your reps.
  • Native marketing software integrations

What Sets It Apart: With CompetitorIQ, you can easily track your competitors’ website traffic, uncover what marketing channels are driving their success and see how their traffic and market share are trending over time.

Pricing: From $16  /user/mo.

13. EngageBay

Free sales tracking software for small businesses. Close sales quicker with EngageBay sales automation software. Use dozens of free sales tools and save hours every day.


  • Track emails
  • Schedule appointments effortlessly
  • Make calls directly from CRM

What Sets It Apart: EngageBay tracks updates of your customers automatically so you can build lasting customer relationships.

Pricing: Free. Paid plans from $12.74 /user/mo.

14. BIGContacts

BIGContacts. With this easy-to-use sales tracking software, you can improve your internal productivity and craft delightful experiences for your customers.


  • Automated emails
  • Great sales reports
  • Access all contact information from any device

What Sets It Apart: Try our Forever FREE account for small teams with all the premium features!

Pricing: Paid plan from $10 /mo. (1000 contacts)

15. Xactly Forecasting

Take advantage of your wealth of CRM data to inform the health of your revenue pipeline and deliver accurate and predictable forecasts. Align Xactly Forecasting sales performance management software to your go-to-market teams, and use its AI guided intelligence and data-driven insights to drive sales performance and revenues.


  • Sales forecasting tools to manage day-to-day sales and revenue performance.
  • Track individual and team sales performance.
  • Identify barriers to achieving sales targets.

What Sets It Apart: Promote effective sales execution by guiding sellers on best next actions, opportunity milestones and actionable alerts to move deals forward.

Pricing: Contact for pricing

<b>Contact a Sales Performance Management and Lead Tracking Software Expert</b>

Our Small- to Mid-Market Business Analyst Team at Striven has decades of experience with sales tracking software for businesses across a broad spectrum of industries.

Just like every car needs a trusted mechanic, every software needs a dedicated support team.

Have a question?