Small businesses need to have risk management and mitigation strategies as part of their business plan. Any number of factors can cause a financial emergency, as the COVID-19 pandemic has proven, and it can be challenging to keep a small business alive during these times. In today’s landscape, where some people say that a recession... Read More

Did you know that 45% of small businesses fail within the first five years? One of the primary reasons for this is a lack of an effective marketing strategy. So, you want to create a marketing strategy that sets your small business up for success? With the right software tools and resources, you can streamline... Read More

Businesses must be aware of their target audiences but also understand they could have customers from any age group. Even if Gen-Z’ers are your demographic, you might find their parents or grandparents sometimes purchase gifts for them. Ensuring you have a way each generation prefers to pay helps you avoid missing out on sales. Why... Read More

Global data breaches have skyrocketed over the past couple of years. This also led to the rise of account takeovers and ident As a result, businesses need to find a reliable way to confirm if someone is who they say they are. Doing this quickly and easily without any road bumps is vital to your... Read More

Customer Data Platforms (CDPs) are pretty self-explanatory in terms of what they’re used for – storing and organizing customer information. Sounds pretty simple, right? You might be wondering what the hubbub about CDPs is and whether this is one of the technologies you should embrace. Well, first let’s go into a more detailed definition of... Read More

Losing customers? Anxious about your company’s longevity? Adopting more efficient management strategies is part of the solution. In today’s business environment, successful companies rely on information systems built upon complex database technology to support management decisions and increase frozen asset turnover. This is due to inventory management software allowing businesses to automate processes that were... Read More