Finance Archives for The Takeoff Blog

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Small Business Success: A Guide To Avoiding Financial Crisis

Small businesses need to have risk management and mitigation strategies as part of their business plan. Any number of factors can cause a financial emergency, as the COVID-19 pandemic has proven, and it can be challenging to keep a small business alive during these times. In today’s landscape, where some people say that a recession... Read More

Matt Haycox
July 10, 2023
7 min read

Boost Your Small Business Growth: Leverage Software for a Successful Marketing Strategy

Did you know that 45% of small businesses fail within the first five years? One of the primary reasons for this is a lack of an effective marketing strategy. So, you want to create a marketing strategy that sets your small business up for success? With the right software tools and resources, you can streamline... Read More

Scarlett Finley
May 23, 2023
11 min read

Not All Generations Pay the Same Way

Businesses must be aware of their target audiences but also understand they could have customers from any age group. Even if Gen-Z’ers are your demographic, you might find their parents or grandparents sometimes purchase gifts for them. Ensuring you have a way each generation prefers to pay helps you avoid missing out on sales. Why... Read More

Eleanor Hecks
May 8, 2023
6 min read

Identity Verification: Why is it Vital for Growing Businesses

Global data breaches have skyrocketed over the past couple of years. This also led to the rise of account takeovers and ident As a result, businesses need to find a reliable way to confirm if someone is who they say they are. Doing this quickly and easily without any road bumps is vital to your... Read More

Juliette Anderson
April 25, 2023
7 min read

9 Ways Customer Data Platforms Offer Invaluable Insights Into Your Customers

Customer Data Platforms (CDPs) are pretty self-explanatory in terms of what they’re used for – storing and organizing customer information. Sounds pretty simple, right? You might be wondering what the hubbub about CDPs is and whether this is one of the technologies you should embrace. Well, first let’s go into a more detailed definition of... Read More

Pohan Lin
August 18, 2022
6 min read

Inventory Management Software: Improving the Efficiency of Inventory Management

Losing customers? Anxious about your company’s longevity? Adopting more efficient management strategies is part of the solution. In today’s business environment, successful companies rely on information systems built upon complex database technology to support management decisions and increase frozen asset turnover. This is due to inventory management software allowing businesses to automate processes that were... Read More

Matt Bernot
August 11, 2022
5 min read