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How Touchpoint Strategy Influences Customer Experience
Customer experience is something that, when planned, moves mountains. It’s a lot like the relationship between guide and hiker. Point to point to point, up the mountain, looking for the next safe landing spot— until you reach the summit together. You turn and look at the path you charted, and your client experiences that pivotal... Read More
You’re An Expert. Do Your Customers Care?
You’ve stacked your business high with experts in your field. When hiring, you’ve sought relevant experience and the deep knowledge required to really “get” what your business does. Because you’re experienced, too. The expertise you have from the years you’ve put in and the things you’ve learned is beyond valuable. It’s one of the biggest... Read More
Transforming the Conversation: Using CRM Software to Fuel Your Customer Experience
As the proud owner of a busy 3-year-old, I often think about the best way to explain…everything. Why he should brush his teeth at night. How to build with Lincoln Logs. What he should do when another kid at daycare takes the toy he’s playing with. I constantly grapple with helping him develop solution-oriented thinking. ... Read More
How CRM Software Can Kickstart Your Sales
Post-it notes, notebooks, filing systems, Rolodexes, and spreadsheets. They all have two things in common: they’re used for storing information, and they don’t share very well. They don’t talk to one another, and passing them to the next person sometimes requires interpretation. They’re like kids working on a group project with the same basic instructions... Read More
How Storyselling Empowers Your Sales Team
Storyselling is so much more than a trend in sales. It’s a philosophy of communication and an expression of your company culture. Most importantly, it’s a way to empower your sales team to speak from the heart. Regardless of what product or service you sell, and regardless of your industry, there’s one thing all businesses... Read More
The Best Features Hiding in ERP Software
When consumers are considering a company to do business with, they’re looking for a personal experience. Customers want to feel that a company values them as more than just a one-time sale– and they are willing to pay extra for it. According to Forbes, “86% of buyers will pay more for a better customer experience.”... Read More