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The Value Of A Software Support Team That “Gets” You
Your work is incredibly personal to you. Taking on the task of being your own boss doesn’t come without a personal, emotional, and absolute commitment to the work that you do. You enjoy the challenge of taking things head-on. You and your employees have found ways to conjure up solutions where others have remained stuck... Read More
When Employees and Customers Don’t Want to Wear Masks
Polarization has become par for the course in the United States. It spreads across all facets of everyday life: social media, sports, politics, social justice, news, and even the virus itself. Very few aspects of our culture have been immune to the tidal wave of immoderation. Every business owner in America—and, for that matter, the... Read More
What It Takes to Delight Customers From a Distance
Well, here we are. By now, you’ve developed your fair share of new habits. Your customers have too. Like it or hate it, it’s been unavoidable. Seeing that we lack the ability to time travel, only one option remains—to march onward. To do that, you and your business need to start by addressing the elephant... Read More
The Way You Say It: Managing Customer Expectations
A few weeks ago, my local Motor Vehicle Commission reopened. Drivers had been waiting for months to renew registrations and licenses. New, hopeful drivers were looking to get their first licenses, a rite of passage that comes one year later for teens in New Jersey than in many other states. In any case, there were... Read More
To Stay Competitive, Focus on Customer Loyalty
As our pandemic crisis continues to reshape the nation’s economy, clear winners and losers will emerge on the business landscape. In fact, it’s already happening. We’re seeing that large companies, particularly those who can increase customer loyalty, will knock out many of their smaller competitors. The Associated Press reported the temporary closing of “71% of... Read More
Bringing Back the Dead: How to Revive Your Lost Leads
You’ve done it all: you’ve invested money in a software system with CRM capabilities. You’ve set up your system to personalize the customer experience, so customers feel that you’re invested in them. You’ve spent countless days charting that customer experience with all the right touchpoints to lead them up the mountain. Your sales are up,... Read More