The Takeoff | Small Business Blog

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How Touchpoint Strategy Influences Customer Experience

Customer experience is something that, when planned, moves mountains.  It’s a lot like the relationship between guide and hiker. Point to point to point, up the mountain, looking for the next safe landing spot— until you reach the summit together. You turn and look at the path you charted, and your client experiences that pivotal... Read More

Sharon Parker
January 23, 2020
6 min read

You’re An Expert. Do Your Customers Care?

You’ve stacked your business high with experts in your field. When hiring, you’ve sought relevant experience and the deep knowledge required to really “get” what your business does. Because you’re experienced, too. The expertise you have from the years you’ve put in and the things you’ve learned is beyond valuable. It’s one of the biggest... Read More

Sharon Parker
January 16, 2020
8 min read

5 Ways To Give The Government More Tax Money Than You Owe

In just a few short months you’re going to have a painful experience. You’re going to file your tax returns. And even if you’re current on what you owe and even in this relatively lower tax environment, you’ll probably look at the amount of taxes due from 2019 and go…wow!   When you add up your... Read More

Gene Marks
January 14, 2020
6 min read

Transforming the Conversation: Using CRM Software to Fuel Your Customer Experience

As the proud owner of a busy 3-year-old, I often think about the best way to explain…everything. Why he should brush his teeth at night. How to build with Lincoln Logs. What he should do when another kid at daycare takes the toy he’s playing with. I constantly grapple with helping him develop solution-oriented thinking. ... Read More

Sharon Parker
January 9, 2020
8 min read

How CRM Software Can Kickstart Your Sales

Post-it notes, notebooks, filing systems, Rolodexes, and spreadsheets. They all have two things in common: they’re used for storing information, and they don’t share very well. They don’t talk to one another, and passing them to the next person sometimes requires interpretation. They’re like kids working on a group project with the same basic instructions... Read More

Sharon Parker
January 2, 2020
6 min read

Striven Recognized as Top 20 Most Promising ERP Software

Lumberton, NJ, December 26, 2019 – CIO Review has recognized Striven, a product developed by Miles Technologies, as one of the most promising new ERP software systems for the past year. In an article published in both its print and digital magazine, CIO Review emphasizes Striven’s versatile functionality and its exceptional customer service. In its... Read More

Scott Hammer
December 30, 2019
4 min read