STRIVEN
Brand Resources
ASSETS
Logos, colors, and video backgrounds ˅
MEDIA KITS
Press, Partner, and Internal Media Kits ˅
TEMPLATES
Slide Deck, Letterhead, and more ˅
The Striven Logo
The Striven logo is to be used to brand any customer-facing pieces.
Acceptable Variations:
Logo Clearspace
Logo clear space must be maintained in order to preserve the integrity of the Striven brand. No other object should be placed within the clear space (defined by the letter “V” in Striven, seen here).
Logo Usage
The full-color main logo and accepted variations are to be used on contrasting backgrounds ONLY.
Primary Font
We use Open Sans as a primary font for headings across various digital platforms. Use Open Sans for titles and subtitles.
Keep proposals, presentations, and documents on-brand by using this font in all of your titular text.
Secondary Font
We use Montserrat as a body font on our website and all other digital and physical brand assets.
If you’re creating a document or presentation for a client, please use Montserrat for paragraph and body text.
Iconography and Standard Icons
The Striven Logo
BRAND COLORS
The Striven Logo
The main four colors of the Striven diamond icon.
Dark Blue
HEX: #094f89
RGB: 9,79,137
CMYK: 99,76,20,5
Mid Blue
HEX: #356b8d
RGB: 53,107,141
CMYK: 84,53,28,6
Green
HEX: #6fc069
RGB: 111,192,105
CMYK: 59,0,78,0
Light Blue
HEX: #8cd1cf
RGB: 140,209,207
CMYK: 44,0,21,0
Additional Colors
Acceptable secondary and tertiary colors for the Striven brand, including for the Takeoff blog.
Gray
HEX: #5b5b5b
RGB: 91,91,91
CMYK: 62,54,53,27
Orange
HEX: #e69019
RGB: 230,144,25
CMYK: 8,50,100,0
Dark Mid Blue
HEX: #375b72
RGB: 55,91,114
CMYK: 83,58,39,18
Dark Gray Blue
HEX: #9aafaa
RGB: 154,175,170
CMYK: 42,22,31,0
Media Kits
Press Kit
Best for the press and anyone who wants to get to know us better. Learn more about Striven, gain access to recent articles and awards, and use our logo in your publication. Below, you’ll also find a link to our most recent success stories.
Partner Kit
A great resource for our Partners, this kit includes logos, icons, badges, and preselected digital artwork for use on your website. For additional resources, see our document templates section below.
Internal Media Kit
Internal use only. Access an expanded selection of digital artwork, backgrounds, icons, logos and fonts, and the Striven color guide.
