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Boost Online Visibility with SEO Strategies for ERP Websites

Posted on by Scarlett Finley

Whether you’re a fledgling ERP startup or a seasoned enterprise, the race to claim the throne at the top of search results is as relentless as it is universal. Landing on page one isn’t just a vanity play; it’s a direct line to more eyeballs, more leads, and, yes, more of that elusive green we all chase, i.e., money. But how do you shimmy your way to the top of search results, especially when every Tom, Dick, and Harriet with a URL is after the same slice of online pie?

The secret lies in mastering the art of Search Engine Optimization (SEO). So, if you’re ready to charm those picky search engine bots and push your ERP website’s online presence from the depths of obscurity to the dazzling spotlight of page one, buckle up. In this article, we’ll unveil some potent SEO strategies tailored specifically for ERP websites. 

#1: Optimize ERP Website Content

It’s not enough to have your ERP solutions page packed to the brim with every buzzword known to the tech world. To truly maximize online visibility, the content-related SEO strategies for ERP websites need to be as nuanced as the algorithms they aim to impress. Here’s how to sharpen your content to cut through the noise:

Incorporate Semantically Related Keywords

Expand your SEO vocabulary beyond the primary keywords by weaving in semantically related keywords that provide context to search engines without deviating from your article’s intent. Use tools like LSI Graph or SEMrush’s Keyword Magic Tool to discover the constellation of keywords that orbit your main topic, ensuring that your content is not only relevant but resonant.

Prioritize Comprehensive Coverage

Your content should be the definitive guide to whatever topic you’re tackling, from the basics of ERP implementation to the latest trends in ERP software. This isn’t about padding your word count but about creating a resource so comprehensive that visitors won’t need to go anywhere else. And as they linger on your pages, soaking in the wisdom, the algorithms take notice. So, whether it’s through detailed blog posts, insightful case studies, or engaging infographics, make sure your content leaves no stone unturned.

Regularly Update and Refresh Content

Search engines adore fresh content, and so do your visitors. Keep your ERP website alive and kicking by regularly updating your blog, news section, or any other content hubs. Share industry insights, success stories, or any relevant updates to showcase your expertise and keep users coming back for more.

#2: Boost Your Local SEO

Over 75% of Internet users in the United States, France, Germany, and the United Kingdom use Google to sniff out local business info, making it the fertile ground for planting your ERP website’s flag. Plus, with “near me” searches on a relentless upswing, dominating your local digital territory becomes even more crucial. Here’s how you can ensure that when folks are on the hunt for “ERP solutions near me” or “top ERP software in [Your City],” your ERP firm will pop up:

Polish your Google My Business (GMB) Profile

A meticulously optimized GMB, decked with the latest updates and glowing reviews, is like having an always-on digital billboard that showcases the best of what your ERP business offers without the hefty price tag of traditional advertising. So, keep your profile sharp, shiny, and irresistibly current with all the newest deets and updates. A GMB update scheduler like OneUp can be a massive help here, ensuring your profile is perpetually polished and primed to wow future clients.

Dig for Local Keywords

Dive deep into the lexicon of your local audience. What phrases are businesses in your area typing into Google when they’re hunting for ERP solutions? Identifying and integrating these local keywords into your website content, blog posts, and even social media updates can supercharge your visibility among the home crowd. Tools like Google Keyword Planner or SEMrush can offer invaluable insights, helping you to pinpoint the precise terms that will elevate your local SEO cred.

Craft Locally Relevant Content

This is where you tell the story of your ERP solutions in the context of your local community. Become the local ERP expert by dishing out content that hits home – tackle local problems and jump on local market trends. Host webinars, highlight case studies of neighborhood businesses you’ve boosted, and blog about what’s buzzing in the local market.

#3: Elevate Your Site’s User Experience

In a world where Google’s algorithm’s gaze pierces the veil of manipulable metrics, the true measure of a site’s worth lies in the genuine, organic interactions it fosters. Why? Because the search engine titan now sizes up your site not just by content quality but by how users interact with it, according to the latest core web vitals update. So, how do you ensure your ERP website is not merely limping along but leading the pack in this brave new SEO world?

Speed Up Your Website

A snappy, responsive site keeps visitors happy and engaged longer, reducing bounce rates and signaling to search engines that you’re worth the top spot. Tools like Google’s PageSpeed Insights can help you diagnose and fix your website’s lags, making your online portal as swift as it is informative.

Make Navigation Effortless

Your ERP website should be as navigable as a well-organized library, with every service, product, and piece of content intuitively accessible. Menus should be clear, search functions robust, and information architecture should be designed with the user’s journey in mind.

Provide a Positive Customer Experience (CX)

Pack your site with a knowledge base so rich and detailed that it’ll knock even the trickiest questions out of the park. On the off chance that a question eludes the grasp of your digital archives, summon forth the powers of CX ticketing tools like Zendesk or its alternatives to keep customer frowns at bay. This strategic move doesn’t just ward off customer dissatisfaction—it can also help you generate glowing endorsements and social media shoutouts for your seamless CX, giving your SEO an extra boost.

#4: Other Relevant SEO Strategies for ERP Websites

While the above strategies lay the foundation for a robust SEO game plan, there are more avenues to explore in the quest for search engine results page (SERP) dominance. Here are some additional strategies to consider:

Build a Strong Network of Backlinks

Backlinks are the alliances you form in the digital kingdom. They signal to search engines that other sites find your content valuable and authoritative. Encourage reputable websites within your industry to link back to your content. This can be achieved through guest blogging, creating shareable infographics, or producing such compelling content that others can’t help but link to it.

Create a Reader-friendly Content Structure

The structure of your content should invite readers in, guiding them from curiosity to enlightenment without any hiccups. Use headings, bullet points, and images to break up the text, making it easy for skimmers to get the gist while also providing enough context for those ready to dive deeper. In addition to catering to different types of visitors, this approach also makes it easy for search engine crawlers to index your content.

Invest in Paid Advertising

While organic SEO efforts can yield impressive results over time, sometimes you need a little extra push to get noticed in a crowded digital landscape. Consider investing in paid advertising channels like Google Ads or social media ads to give your ERP website an immediate visibility boost. With targeted ad campaigns, you can reach potential customers at every stage of the buyer’s journey and drive qualified traffic to your site.

Expand Your Software Arsenal

To catapult your ERP website into the stratosphere of search engine rankings, your armory must extend beyond the conventional SEO toolkit. Here are a few tools to consider adding to beef up your software infrastructure:

  • AI and Machine Learning Tools. Embrace the power of artificial intelligence and machine learning to predict trends, analyze vast datasets, and generate insights at a scale and speed unattainable by human analysts. These technologies can help run analytics in SEO and identify emerging SEO opportunities, automate content optimization, and enhance user experience by delivering more relevant and personalized content.
  • Business Management Software. Streamline your SEO operations and gain invaluable insights into your ERP website’s performance with robust business management software. Whether it’s tracking leads, managing projects, or analyzing financial data, investing in top-tier business management software can enhance your internal digital marketing processes and provide you with the data necessary to refine your SEO strategies with surgical precision.
  • Social Media Analytics. Social media, while not a direct influencer of your Google rankings, plays a crucial role in amplifying your ERP brand’s voice and reach, potentially leading to indirect SEO benefits through increased traffic and engagement. By wielding advanced social media analytics tools, you can dissect the nuances of your audience’s behavior, track the performance of your content across platforms, and fine-tune your social media strategy to maximize your digital footprint.

In addition to these tools, incorporating other software like PowerPoint or Google Slides into your arsenal can be highly beneficial. For instance, preparing presentations for SEO strategies or outcomes can be made more efficient and impactful with the right tools. You can also use existing presentation templates, such as the SEO Proposal Presentation template, to save time and avoid the hassle of starting from scratch. These templates are designed to help you present your proposals or results in a structured, professional manner, thereby enhancing the communication and understanding of your SEO efforts. Embracing presentation tools not only streamlines the process of sharing your SEO plans and achievements but also reinforces your brand’s professionalism and dedication to excellence.

Optimize Your ERP Website for Top Search Results

Moving up the SERP (search engine result page) ladder isn’t a 100-meter dash; it’s a full-blown marathon. But equip yourself with the right strategies, and you’ll be leading the race in no time. So, employ these SEO strategies for ERP websites, fine-tune them as you go, and watch your site climb the ranks, drawing in the right crowd and delivering a bounty of organic traffic, leads, and, of course, conversions.

Managing Customer Relationships With Business Management Software

Posted on by Matt Bernot

Some types of businesses have customers, some have clients, and some have both. Maybe your business refers to its clientele as something else entirely. However you refer to the humans handing you a form of payment in return for your goods or services, it’s always crucial to build, maintain, and—when necessary—repair the relationships you have with them.

customer attraction and retention with business management software

One of the best ways to do that in our modern, largely-online world? Utilize business management software to enhance the overall sales pipeline, from lead generation to point of sale and beyond. 

It’s not just CRM capabilities that play a role in this process. One of the advantages that business management software brings to the table in the world of cultivating customer relationships is that there is the opportunity to gather data beyond simple contact information and buyer intent.

By utilizing prior accounting metrics, productivity reports, and other types of data gathered both from customers and employees. You’ll be able to make more informed decisions throughout the entire lead generation, sales, and retention pipeline.

How To Enhance The Sales Process

Centralized Information

The key to attracting customers is all about having the right information at hand. It’s not just about having one lead’s email address and a record of what specific form they filled out, it’s about everything else. 

Beyond this individual’s basic information, what data is available to you? Are you able to quickly see if this person had a prior interest? Are their interests in line with the current trends you’re seeing within your products/services? Are you able to take advantage of quote-to-order functionality to keep everyone in the loop about the status of the sales process?

Each company in every industry handles its sales processes differently, but regardless of the specifics, it pays to have accurate, timely information on hand.

In 2022, overall customer relationship technology usage increased from 56% to 74%. As businesses shifted to an online-first approach more rapidly than ever, having enhanced access to customer data was one key contributor to success.

customer relationship management. people sitting on a CRM cloud

Automated Email Campaigns

Small business owners are always pressed for time. There are never enough hours in the day to get everything done. (Spoiler alert: there never will be.)

On top of that, wasted time and inefficient planning are among the biggest issues plaguing the average small business owner. According to one study conducted by Inc. Magazine, small business owners waste an average of 21.8 hours per week. In addition, 49% of working professionals have never conducted a “time audit” to fully analyze, understand, and improve how they spend their time.

automation business management software

Though there are a vast number of ways that business owners and employees can increase their overall productivity and efficiency, automation stands front and center as the most helpful piece of the puzzle. In this case, automation is utilized to effectively reach prospects and customers while you are able to dedicate your time and energy elsewhere.

Easily crafting emails in a code-free interface, utilizing lead scoring capabilities, and creating drip campaigns for each specific revenue stream that your business manages will help alleviate the stress of manually tracking prospects and sending individual marketing emails.

Built-In Accounting Data

Data is at the heart of every good decision. When it comes to the value of managing customer relationships via an integrated business management system, it pays to have the best data available at all times. In this case, the most important data is often the financial data.

Not every fast decision is a great decision, but great decisions that are able to be made fast are always the best decisions.

Being able to provide customers with accelerated invoicing and payment channels, accurate price forecasts that are derived from up-to-date inventory and work orders, and a better understanding of overall buying trends will help empower your sales force to increase their closing rate and leave customers satisfied.

How To Stay Connected To Your Customers

Customer Portals

Yes, the initial sales process is important. However, customer retention, if managed properly, can be even more financially rewarding than any individual sale.

The probability of selling to a new customer usually falls between 5 and 20%, depending on the specific nature of the industry and the products or services offered. However, when it comes to existing customers, this number dramatically increases—selling to an existing customer usually carries a success rate of 60 to 70%.

Combined with the fact that 55% of millennials claim to be more brand loyal today than 39% of consumers aged 35 and up, a focus on customer retention has to be a long-term priority for every business.

One thing that the modern customer desires is a personalized experience with the ability to retrieve information anytime, anywhere, on any device. With advanced customer portal technology that’s built into the best business management software platforms, you’ll be able to achieve both of these goals. 

Customer portals provide up-to-the-minute service updates, open up a line of communication for questions or concerns, show a detailed payment/shipping/order history, and provide an opportunity for customers to know their needs are being personally attended to.

Chat And Discussion Boards

Staying connected to others is important in all aspects of life. It helps us learn, grow, and achieve goals that we would have not been able to accomplish individually. It’s easy for a coffee shop to flourish as a catalyst for connection and community—it naturally brings people together, bonding over the sweet tastes and aromas of their favorite drink and acts as a natural societal meeting point for people that want to bond, vent, and commiserate.

Well, not every business has the luxury of having a product that is so universally ingrained into the cultural fabric of society. For other businesses, it takes a little more work, creativity, and technology to bring people together.

Self-service help is often the first choice of the modern customer. 91% of customers surveyed would use an online knowledge base if customized and tailored to their needs.

crm software business management

Though it can’t replace the coffee shop, the internet and its countless mediums of communication are effective at creating conversation around a central topic. Your customers will always have questions, and there will be some that have already found answers to these questions. While your business will always be prepared to field questions, it provides a benefit to establish a community chat board where people with common goals and inquiries can talk amongst each other. Two heads are always better than one. 

Feedback And Surveys

We know that customer complaints run rampant in today’s digital age. Some lack context, some are unfair, some are simply vulgar, and some are brutally honest. (Yes, positive feedback exists on the internet, too.)

As much as positive feedback is appreciated, it’s equally—if not more—important that customers be able to give direct feedback on the negative experiences they have. It can help your business continue to learn and improve after each and every sale, shoring up the areas where service, quality, or communication may have been lacking.

4 characters completing a survey

Customer engagement tools both let the customer know that their relationship is valued and provide an opportunity for them to give you invaluable feedback. Your business should be able to automate surveys to be delivered at specific times (i.e. after a sale, after a refund, etc), and provide customizable form fields where customers can choose “1-10” style ratings or just enter their own text.

Wrapping Up

If it seems like customers are more demanding than ever, you wouldn’t be wrong. Nearly 59% of consumers worldwide say that they have higher demands and expectations in regard to customer service than they did just a year ago.

In an increasingly competitive environment, it’s important to utilize the tools that give you the biggest competitive advantage. By maximizing the capabilities of business management software, you’ll be able to attract more customers, retain more customers, and overall improve the products and experiences that help you maintain a healthy bottom line.

Get the Most Value From Your Users with Continuous Onboarding

Posted on by John Ozuysal

I know you’ve heard the saying: first impressions are important.

And I’ll sound lame saying this, but I couldn’t agree more!

Every product I’ve used, every platform I tried to adopt, every video game I played, and every business I became a part of— what determined whether I would stay was their first impression on me, which is established through user onboarding.

What is User Onboarding?

User onboarding is the most important part of a user’s journey, the part where they are introduced to your product and they make the decision to continue with your business… or not.

You are familiar with walkthrough videos on products, hours of introduction sessions to platforms, and mostly boring tutorials in video games; they are all meant to onboard you to the product.

But what happens once a customer or employee completes the onboarding process? When they have done all the tasks on the onboarding checklist and have reached their “Aha!” moment? Should it stop there? No way!

User onboarding must be an ongoing task for every business in order to increase retention and eliminate churn. 

Which brings us to the question:

What is Continuous User Onboarding?

Continuous User Onboarding refers to not ending the onboarding of a user after their initial “Aha!” moment, but to continue it throughout their lifetime.

After your users are successfully onboarded for the first time and become a fan of your business, whether they are employees or customers, they may not stay that way forever. The great relationship each have with your business will diminish over time.

This is where continuous onboarding rushes to your aid. By onboarding your users again and again, you keep them at their success status as a fan.

The aim is to assist users to repeatedly find new value within your offering. A successful onboarding process helps users advance further by revealing what is more beneficial for them.

Promoting new features for an existing user is a great example, as you will be able to encourage them to achieve more with your product.

Why Should Your Onboarding Be Non-Stop?

Onboarding illustration

Onboarding is not a task that can be accomplished just with a pretty-looking interface design or an interactive product walkthrough.

You need to be there for your users each time they are in need and put forward the next cool feature to increase the value of your product. Your onboarding should never stop mainly because of one single reason: to increase the Lifetime Value.

An increase in the Lifetime Value can be seen via changes in 4 other metrics.

Increase Product Adoption

As your users reach success through onboarding, they will increasingly enjoy the experience you offer.

Each time they complete a task, they will like your platform more.

Also, as they learn your product well and add it to their arsenal, your product will become indispensable.

Therefore, non-stop onboarding after the initial onboarding process will boost your product adoption rate.

Improve Your Retention Rates

Keeping your users happy will help you to improve your retention rate as well.

As your users adopt your product and achieve success without experiencing errors or examples of bad UX, they will come back for more!

Encourage Upsells and Expansions

How can you earn more from customers?

In order to acquire a considerable amount of increase in revenue by upsells and expansion, you have to sell more than the product your users have already bought/subscribed to.

If you keep successfully onboarding users, they won’t hesitate to buy more products and features from you.

Eliminate Churn

Churn Rate

91% percent of users will churn rather than trying to fix their problems with your business.

They will choose the easy-way-out strategy over waiting for you to fix their problems. This is highly dangerous for every business— your inability to decrease churn can signal the end of your success.

Therefore, it’s best to act before your users churn. You can always evaluate the data from your onboarding processes and come up with a solution to the problems they are experiencing or improve your onboarding process overall.

How Continuous Onboarding Can Be Applied to your Business

So now we know what it means to onboard users continuously and why you should adopt such a method, we need to learn how.

I have come up with three ways to apply continuous user onboarding to your business right now:

1. Be There When They Need You

You have to be there when they need you!

a. When they want to reach out to you for help

So a user of yours is stuck with your product, doesn’t know what to do and requests help.

This is the biggest chance to onboard a user once again. They are far from the path to customer success they need to be on and you need to onboard them again onto this path.

What you should do in this case is to offer self-help centers, conversation portals, and interactive guides so they can easily solve their problems by themselves.  

b. When they don’t know they need you, but they do

The other case is, you might be sure of the stage of their journey your users will struggle with and help them once they get to that stage.

customer retention graphic

Some of the good user onboarding or CRM tools help you establish action-based processes so that you can keep contacting the user at the right place and time throughout the user lifecycle.

In these cases, you can identify and fix the pain points of the users related to the product or you can make sure they have what they need when they need it.

2. Highlight Features and Updates

Highlighting a new feature or the latest update is a must-do for all SaaS and other businesses.

To increase user engagement and improve feature adoption, you have to set guides or checklists that help users explore the brand new iteration of your new product.

3. Offer Valuable Content

Along with helping your users explore the value of your product over and over again, you can try to provide them with additional value.

This value may range from an article related to your audience’s interests to a detailed guide on how they can use your product or service more efficiently.

Conclusion

You can’t ignore the fact that user onboarding never ends, so what will you do about it?

If you keep offering value throughout a user’s journey, they will be onboarded again and again, until they become promoters of your platform and stay for the long haul.

6 (Extremely Effective) Ways You Can Increase Sales

Posted on by Scott Hammer

Ask any business owner about their top concerns and you’re bound to hear it– more sales. Sales give a company the financial means to continue growing. According to HubSpot, “75% of companies say closing more deals is their top sales priority.” 

CRM

So how can you increase sales and support your team in the process? 

Invest in a CRM software system.

Multiple studies have proven the benefits of having a CRM system in place at your company. According to Capterra, “47% [of CRM users] said their CRM had significantly improved their customer retention rates and customer satisfaction rates.” 

But those kinds of results don’t happen by accident. It takes leveraging the information given to you by your CRM software, and putting that information to work, in order to increase sales.

What is CRM Software?

A Customer Relationship Management System (CRM) is a business management tool that can help you keep track of all of your company relationships. This could be relationships with both your existing customers and your prospective customers.

CRM Software→   Built for Increased Sales

When used to its fullest extent, a CRM system can help you maintain or improve customer loyalty and simplify sales procedures. 

Here are 6 ways to increase your company’s sales with CRM software:

Capture Quality Leads

One of the best ways to increase sales for your business is to capture quality leads. Capturing leads is a no-brainer for any business, but the quality of those leads can play a major factor in whether the sale ultimately goes through. Thus, if you always use great-quality images, you will notice an improvement in your lead generation and marketing.

By implementing a CRM software system, you can use tools such as form integration on your website to capture a prospect’s information. Once that information is in your CRM system, your sales team can access customer data with ease.

Arming your sales team with this information before they follow-up with the prospect gives them the best chance to make the sale.

Target and Sell to Specific Customers

Once you’ve used your CRM system to collect information from potential customers, it’s time to put that data to good use! With your CRM software, you can sort your customers by parameters like demographics, stage of sale, or location, and then target your sales efforts using that information. 

By having the ability to sort and qualify your leads, you can enhance your marketing and sales strategies, thus creating a likelihood that your business will increase sales.

Streamline Your Sales Process

crm software using an erp

When you reduce the number of steps in your sales process, you increase the efficiency and accountability of your sales team. A CRM system can help you do just that. When you have CRM software in place, you can easily keep track of your sales team’s progress, as well as monitor all of your customers through every step of the sales process. 

Monitoring this information closely helps you identify which practices work (and don’t work) for your sales team– and make the necessary changes to improve sales.

Reduce Admin Tasks and Boost Productivity

How much of the workday do members of your sales team spend manually inputting sales data into spreadsheets? Wouldn’t their time and efforts be better spent working towards making sales? With a CRM system, that’s what they can do. 

All of your customer and sales data entry can be automated in your CRM. This not only decreases the possibility of mistakes that comes with manual data entry, but also gives your sales team more time to focus on creating opportunities to increase sales.

Keep Customers Coming Back

According to Small Business Trends, “It costs 5% more to acquire a new customer than it does to keep a current one.” 

It literally pays to invest in customer retention. 

By having a centralized storage hub for all of your existing customer data, you can figure out the best ways to market and sell to those customers. 

For example, if you know a customer purchases the same product every three months, reach out to them early and try to upsell them on an additional service. By showing your customers that you are invested in their past, present, and future experiences with your company, they will feel more inclined to stay (and continue buying) from you.

Get Accurate Sales Reporting

In order to make improvements to your company’s sales tactics, you first need to know what your current company sales landscape looks like. By having a CRM software system in place, you can easily generate customer reports using any parameters that you define. These reports can help you better assess what is (and is not) working for your company and what changes to make in order to improve sales.

Conclusion

crm software on erp system

Implementing a Customer Relationship Management system at your company is a great way to streamline several of your business practices. 

Storing all of your customer (and potential customer) data in one location gives your entire organization access to this vital information. If used to its fullest potential, the data provided from your CRM software can enhance customer relationships, increase company productivity, and ultimately, improve sales for your business.