December 2021 - Striven

ERP: A Tool For Improving Employee Relationships

Customers get all the attention. After all, they’re the ones keeping the lights on. Your processes and procedures are designed with them in mind, you make critical decisions based on their needs and asks, and you do everything in your power to attract and retain them.

Bending over backward for your customers is by no means a bad business practice. What it does mean, however, is that it’s easy to become hyper-focused on all things “customer” and to lose track of other areas of importance. In this case, another critical group of people—your employees.

You value your employees tremendously. They are the backbone of your business, and their hard work is recognized through salary increases, promotions, and other commendations. 

Employees love incentives—especially cash incentives. There’s nothing wrong with rewarding your employees for a job well done. It’s certainly part of a winning strategy. But, it’s not the only component that goes into building the best business possible when it comes to employee relationships.

Your investments in your employees need to go beyond bonuses, holiday parties, and awards. In some ways, your business needs to look at its employee relationships in the same light it would its customer relationships. It’s important to embrace how technology can improve areas such as employee communication, the onboarding process, reduce employee burnout, and the overall efficiency of their daily experience.

In short, enterprise resource planning software (ERP) under the umbrella of business management technology is capable of facilitating a better, more efficient employee experience that improves employee engagement—disengaged employees cost companies between $483 to $605 billion per year, and companies with more engaged employees outperform their counterparts by 202%.

business management software erp productivity

Let’s take a look at some of the ways that business management technology can facilitate a more engaged, productive workforce and how that can have a positive impact on your bottom line.

How ERP Benefits Internal Communication

Even before the advent of widespread remote work, maintaining organization and accuracy in daily communication channels was a challenge. Now, the challenge has risen to an entirely new level.

If you have employees out in the field, they will most likely be calling or texting back to the office. Young and tech-savvy employees working remotely will have the inclination to use their favorite group messaging apps. The term is known as shadow IT where employees use familiar (to them) apps that have not been blessed by your IT department, typically for cybersecurity concerns.

And—even more prominently—most employees will still rely on traditional email chains as their primary method to relay information. There’s nothing inherently wrong with any of these channels of communication. However, there are two glaring problems when it comes to how they’re used: 

1. They’re all disconnected systems that do not have a single, verifiable source of centralized data. 

2.  There is now an extraneous layer of separation between these communication channels and the work being done.

Transparency and Inclusion

One of the biggest and most immediate benefits that business management software offers in terms of employee communication is the fact that discussions are all happening within the system, with everyone on the same page.

In an atmosphere where all employees are encouraged to communicate, problems will be solved quickly. Oftentimes, problems that would have shown up later down the line will be stamped out quicker than ever when communication is at its peak.

Enabling transparent and inclusive communication empowers your employees to work productively and relay data faster. Another great way to empower employees is through corporate awards; in this way, they will feel more appreciated and productive. It will be favorable among your employees, and it will have a trickle-down effect on your customers who are seeing their problems and needs accounted for much more timely and efficiently.

Accurate, Real-Time Data

Sifting through various mediums of communication to find the “correct” set of data is one of the biggest time wasters that a company can face. One study found that employees spend 19.8% of their business time searching for information to do their job effectively.

If you’re not keeping your data clean, you could be missing out on opportunities to reach new customers or nurture relationships with existing ones. To create and maintain better data, you can use employee survey software tools and have better management.

Needless to say, improving the ways in which your employees send and receive information can save your business time and money.

Project Management Efficiency

Every type of business spends time working on projects of some kind. Whether it’s a construction job site, a catering event, or a financial planning document, you will have information in need of being stored, co-workers in need of being brought up to speed, and work that needs to be reviewed and revised. Thus you can give corporate awards to the most successful employees and enable their trust and dedication. 

Instead of communicating about projects on a separate software app, communicate directly where the project data is stored. This way you can point to specific information, upload additional documents, and see a definitive edit history. You’ll be able to spend less time clarifying back-and-forth remarks and more time accomplishing the tasks at hand.

Adapting To Your Employees

Your employees are all truly one of a kind. Some employees are aces in analytical positions, while others are better suited for labor-focused tasks. Skillsets aren’t the only area of importance here—personalities also play a major role in the workplace. Some may be best suited for customer-facing positions, while others thrive in the back office environment. 

Differing and diverse talent and personalities among your employees is an unequivocal strength. The hard part comes in pairing employees with others that complement their respective skill sets and personalities. While that requires some managerial expertise, business management software plays a vital role in empowering your employees to maximize their unique potential. Perhaps, take a look at branded corporate achievement awards to improve employee relationships and recognize outstanding achievers. 

Automation Enables Creativity

While automation doesn’t directly contribute to creativity, it provides more of the most significant element necessary for creativity to flourish—time. Right now, 67% of organizations are implementing business process automation solutions. And around 85% of business leaders, believe that automating some of this workload will give employees more time to focus on crucial company initiatives.

The truth is, one of the easiest ways for employees to become burnt out and unproductive in their role is when they are required to perform large amounts of menial and repetitive tasks. By utilizing business management technology, your employees can get back to not only the work that they do best but also the work that keeps them highly motivated and productive.

Remote Work

Some employees work best in a lively atmosphere surrounded by lots of people and activity, while others work best in quiet solitude. In the last couple of years, the latter type of worker has thrived. While not every person is at their best working remotely, nor can every job be completed in this way, it can be highly productive for those that embrace it.

remote work erp software productivity

47% of employees that work remotely are more productive, and on average these employees end up working one additional day per week.

ERP business management software gives your employees the freedom to work in an atmosphere that suits their strengths while not sacrificing any of the communication or data visibility traditionally reserved for those working in the office.

Enhanced Decision Making

While you still may leave the bulk of the decision-making up to the executives within your business, it’s always a good idea to aggregate ideas from every person involved, not just executives. Using the tools that business management software has to offer, your employees will have faster access to better data, enabling them to make smarter decisions.

Giving employees more leeway to dive headfirst into data facilitates more openness within your organization and gives way to better ideas being developed. Even if your average employee isn’t responsible for making the final decision, having those conversations within your organization from top to bottom will prove the theory that two heads are always better than one.

Wrapping Up

Focusing on the relationship between you and your employees—as well as the relationships that employees have with each other—is really important. In fact, it can be viewed as an extension of focusing on your relationship with your customers.

CEO Doug Conant quote

If your employees are empowered to work their best, they’ll be best set up to serve your customers in an optimal fashion. Giving your employees the tools to communicate about projects, allowing them the opportunity to make intelligent decisions, and overall promoting an atmosphere of open communication, inclusion, and transparency will help every employee in your company reach their full potential, thereby helping your company achieve the most that it possibly can.

Managing Customer Relationships With Business Management Software

Some types of businesses have customers, some have clients, and some have both. Maybe your business refers to its clientele as something else entirely. However you refer to the humans handing you a form of payment in return for your goods or services, it’s always crucial to build, maintain, and—when necessary—repair the relationships you have with them.

customer attraction and retention with business management software

One of the best ways to do that in our modern, largely-online world? Utilize business management software to enhance the overall sales pipeline, from lead generation to point of sale and beyond. 

It’s not just CRM capabilities that play a role in this process. One of the advantages that business management software brings to the table in the world of cultivating customer relationships is that there is the opportunity to gather data beyond simple contact information and buyer intent.

By utilizing prior accounting metrics, productivity reports, and other types of data gathered both from customers and employees. You’ll be able to make more informed decisions throughout the entire lead generation, sales, and retention pipeline.

How To Enhance The Sales Process

Centralized Information

The key to attracting customers is all about having the right information at hand. It’s not just about having one lead’s email address and a record of what specific form they filled out, it’s about everything else. 

Beyond this individual’s basic information, what data is available to you? Are you able to quickly see if this person had a prior interest? Are their interests in line with the current trends you’re seeing within your products/services? Are you able to take advantage of quote-to-order functionality to keep everyone in the loop about the status of the sales process?

Each company in every industry handles its sales processes differently, but regardless of the specifics, it pays to have accurate, timely information on hand.

In 2022, overall customer relationship technology usage increased from 56% to 74%. As businesses shifted to an online-first approach more rapidly than ever, having enhanced access to customer data was one key contributor to success.

customer relationship management. people sitting on a CRM cloud

Automated Email Campaigns

Small business owners are always pressed for time. There are never enough hours in the day to get everything done. (Spoiler alert: there never will be.)

On top of that, wasted time and inefficient planning are among the biggest issues plaguing the average small business owner. According to one study conducted by Inc. Magazine, small business owners waste an average of 21.8 hours per week. In addition, 49% of working professionals have never conducted a “time audit” to fully analyze, understand, and improve how they spend their time.

automation business management software

Though there are a vast number of ways that business owners and employees can increase their overall productivity and efficiency, automation stands front and center as the most helpful piece of the puzzle. In this case, automation is utilized to effectively reach prospects and customers while you are able to dedicate your time and energy elsewhere.

Easily crafting emails in a code-free interface, utilizing lead scoring capabilities, and creating drip campaigns for each specific revenue stream that your business manages will help alleviate the stress of manually tracking prospects and sending individual marketing emails.

Built-In Accounting Data

Data is at the heart of every good decision. When it comes to the value of managing customer relationships via an integrated business management system, it pays to have the best data available at all times. In this case, the most important data is often the financial data.

Not every fast decision is a great decision, but great decisions that are able to be made fast are always the best decisions.

Being able to provide customers with accelerated invoicing and payment channels, accurate price forecasts that are derived from up-to-date inventory and work orders, and a better understanding of overall buying trends will help empower your sales force to increase their closing rate and leave customers satisfied.

How To Stay Connected To Your Customers

Customer Portals

Yes, the initial sales process is important. However, customer retention, if managed properly, can be even more financially rewarding than any individual sale.

The probability of selling to a new customer usually falls between 5 and 20%, depending on the specific nature of the industry and the products or services offered. However, when it comes to existing customers, this number dramatically increases—selling to an existing customer usually carries a success rate of 60 to 70%.

Combined with the fact that 55% of millennials claim to be more brand loyal today than 39% of consumers aged 35 and up, a focus on customer retention has to be a long-term priority for every business.

One thing that the modern customer desires is a personalized experience with the ability to retrieve information anytime, anywhere, on any device. With advanced customer portal technology that’s built into the best business management software platforms, you’ll be able to achieve both of these goals. 

Customer portals provide up-to-the-minute service updates, open up a line of communication for questions or concerns, show a detailed payment/shipping/order history, and provide an opportunity for customers to know their needs are being personally attended to.

Chat And Discussion Boards

Staying connected to others is important in all aspects of life. It helps us learn, grow, and achieve goals that we would have not been able to accomplish individually. It’s easy for a coffee shop to flourish as a catalyst for connection and community—it naturally brings people together, bonding over the sweet tastes and aromas of their favorite drink and acts as a natural societal meeting point for people that want to bond, vent, and commiserate.

Well, not every business has the luxury of having a product that is so universally ingrained into the cultural fabric of society. For other businesses, it takes a little more work, creativity, and technology to bring people together.

Self-service help is often the first choice of the modern customer. 91% of customers surveyed would use an online knowledge base if customized and tailored to their needs.

crm software business management

Though it can’t replace the coffee shop, the internet and its countless mediums of communication are effective at creating conversation around a central topic. Your customers will always have questions, and there will be some that have already found answers to these questions. While your business will always be prepared to field questions, it provides a benefit to establish a community chat board where people with common goals and inquiries can talk amongst each other. Two heads are always better than one. 

Feedback And Surveys

We know that customer complaints run rampant in today’s digital age. Some lack context, some are unfair, some are simply vulgar, and some are brutally honest. (Yes, positive feedback exists on the internet, too.)

As much as positive feedback is appreciated, it’s equally—if not more—important that customers be able to give direct feedback on the negative experiences they have. It can help your business continue to learn and improve after each and every sale, shoring up the areas where service, quality, or communication may have been lacking.

4 characters completing a survey

Customer engagement tools both let the customer know that their relationship is valued and provide an opportunity for them to give you invaluable feedback. Your business should be able to automate surveys to be delivered at specific times (i.e. after a sale, after a refund, etc), and provide customizable form fields where customers can choose “1-10” style ratings or just enter their own text.

Wrapping Up

If it seems like customers are more demanding than ever, you wouldn’t be wrong. Nearly 59% of consumers worldwide say that they have higher demands and expectations in regard to customer service than they did just a year ago.

In an increasingly competitive environment, it’s important to utilize the tools that give you the biggest competitive advantage. By maximizing the capabilities of business management software, you’ll be able to attract more customers, retain more customers, and overall improve the products and experiences that help you maintain a healthy bottom line.