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8 Common Scheduling Mistakes That Are Costing Your Business (And How to Fix Them)

Posted on by Lauren Prentiss

When you think about running a successful business, scheduling might not be high on your list of priorities. This is a mistake because it’s a key piece of the puzzle that can make a huge difference. 

A well-structured schedule ensures everything runs smoothly, while poor scheduling can lead to a cascade of issues, from missed opportunities to frustrated employees, high turnover, and lost revenue. 

The good news? 

These scheduling issues are often easier to solve than you think. With a few small adjustments, you can dramatically improve your team’s productivity and morale while saving your business time and money.  

Here are eight common scheduling mistakes that could cost you more than you realize – and some practical ways to fix them.

1. Over-scheduling employees

It’s easy to assume that assigning more hours will lead to better results, but over-scheduling employees can backfire quickly. Constantly pushing your team too hard leads to fatigue, decreased morale, and, ultimately, higher turnover. Burned-out employees are less productive and more likely to make mistakes, which impacts the quality of work and customer satisfaction.

How to fix it: 

It’s all about balance. Start by using scheduling software that allows you to distribute shifts evenly across your team and consider employee preferences and availability. This will avoid burnout, keep employees happier, and improve their performance.

2. Under-scheduling during peak hours

Few things hurt your business more than being understaffed when demand is at its highest. Whether it’s a retail shop on a Saturday afternoon or a customer service team during peak call times, not having enough people on hand creates chaos. Customers become frustrated, employees become overwhelmed, and that’s when mistakes happen.

How to fix it: 

Review historical data to identify patterns in your busiest hours. Once you know when your peak times are, adjust staffing levels accordingly to ensure you’re never caught off guard. You’ll also do well to regularly touch base with employees on the ground to gain insights into when they experience the most demand.

3. Not factoring in employee preferences

Scheduling shifts without considering employee preferences may seem efficient in the short term, but it can lead to problems down the road. Employees who feel their personal lives are being ignored or undervalued will invariably become disengaged. The result? Higher absenteeism and turnover. As HR rethinks its role in the modern workplace, prioritizing flexibility and well-being is key to retention and employee satisfaction.

How to fix it: 

Build flexibility into your scheduling process. Utilize scheduling tools that allow employees to set availability or make shift swaps. Open communication also plays a big role here – letting your employees know you’re considering their needs fosters loyalty and job satisfaction.

4. Failing to account for time zones

For businesses with global or remote teams, overlooking time zone differences is an easy scheduling mistake to make. However, it can lead to missed meetings, misaligned project timelines, and confusion among team members. Time zone mishaps often result in poor communication, delaying key business operations and leading to confusion.

How to fix it: 

Use scheduling platforms that automatically adjust for different time zones and provide a unified calendar for the entire team. Ensure there’s clear visibility of everyone’s working hours to avoid scheduling conflicts and missed deadlines.

5. Last-minute changes

Constantly adjusting schedules at the last minute is frustrating for everyone. It leaves your employees scrambling to rearrange their plans, which can result in missed shifts or low morale. Frequent changes also make it difficult for teams to stay productive and focused.

How to fix it: 

Develop a clear scheduling policy that outlines how far in advance schedules will be posted and under what circumstances changes will be made. Communicate any necessary adjustments promptly and give employees adequate time to plan accordingly. By providing consistency, you create a smoother workflow and reduce stress on your team.

6. Ignoring overtime rules

Scheduling too many hours without properly monitoring overtime can cost your business in more ways than one. Not only can it inflate your labor costs, but it can also lead to overworked and fatigued employees. On top of that, ignoring labor laws regarding overtime can lead to legal troubles down the road.

How to fix it: 

Stay on top of your employees’ hours using automated scheduling tools that alert you when someone is nearing overtime. This helps you control costs and ensures that workloads are manageable. If overtime is unavoidable, be strategic in how you distribute it to avoid overburdening any particular team member.

7. Relying on manual scheduling

If you’re still managing your team’s schedule manually, you’re likely spending more time than necessary on a task that’s prone to errors. Manual scheduling can result in overstaffing, understaffing, or double-booking, all of which are costly and inefficient.

How to fix it: 

Automated scheduling software is your best friend here. It streamlines the entire process, helping you avoid mistakes while saving valuable time. With the right tools, you can even predict staffing needs based on past trends, ensuring you’re always covered.

8. Not scheduling time for employee training

A packed schedule might leave little room for development, but neglecting to allocate time for employee training is a mistake in the long run. A lack of consistent training not only limits your team’s growth but can also hinder your business’s ability to stay competitive and innovate.

How to fix it: 

Prioritize educating and upskilling by scheduling workshops and training sessions that are easy to attend and have clearly defined times and locations. Whether it’s for learning new tools, refreshing skills, or onboarding new hires, making it easier for employees to fit training into their schedule pays off by boosting their productivity and engagement.

Eliminating Scheduling Mistakes To Transform Your Business

Efficient scheduling is more than just fitting people into time slots; it’s about aligning your team’s needs with your business’s demands. 

By avoiding these common scheduling mistakes, you can ensure smoother operations, happier employees, and a more productive work environment. The fixes are straightforward, but the impact on your business can be transformative.

Take a step back and review your current scheduling practices. With a few simple changes, you can eliminate unnecessary stress, save valuable time, and improve your bottom line.

How Flexible Work Schedules Will Benefit Your Marketing Team

Posted on by Eleanor Hecks

Are you considering a more flexible work schedule for your marketing team, but unsure whether the benefits outweigh the work of making scheduling changes? While there are always drawbacks with any major change, giving your staff a flexible work schedule and allowing them to choose where they complete their tasks can benefit your team in multiple ways. 

How Does a Flexible Work Schedule Benefit Your Business?

Although there are many benefits to employees, businesses also score with a hybrid or fully remote model. Researchers at Stanford and Harvard estimated companies save around $11,000 per year on space alone when going to a hybrid schedule. They don’t need as much office space when all employees aren’t in the office at the same time. 

Finding the happy medium between flexible work and productivity isn’t always easy. No one wants to feel as though their employer is looking over their shoulder with a tracking app or something that captures screenshots. The proof is typically in the level of work they provide and the finished product. 

Tap Into Technology

Advances in technology allow companies to tap into powerful apps meant to help organize schedules and get remote teams on the same page. Run multiple functions from a single program, such as accounting, customer relationship management, scheduling and task completion. 

Artificial intelligence expands each year, making it easier to farm out repetitive tasks or reach out to customers and employees automatically. Cloud-based systems put the power of the entire database at everyone’s fingertips. Remote work has become almost like being in a physical office. 

What are some of the top benefits to your marketing team and your business when you switch to a more flexible schedule or remote and hybrid work options?

1. Attract Top Job Candidates

The marketing industry is sometimes highly competitive. If you want to attract the most qualified workers, you need to offer the things they want in a job. For example, if someone only wants to work from home, then a remote option is desirable. 

Even a hybrid situation where they go into the office a couple of days and stay home the other days might be better than their current work environment. You can compete with some of the larger corporations by offering work schedule options.

Some people have children, want to go to school or have other interests. Letting them choose to work 10 hours a day and take the fifth day off might be another way to offer a more flexible work environment. Alternatively, you could allow people to choose their off days. Some might decide to work through the weekend when they have childcare and take a few weekdays off. 

2. Increase Employee Engagement

The CEO of an estate planning services company chose to move to a four-day workweek. Perpetual Guardian saw 20% growth in employee engagement when they made the changes. 

It might seem surprising that employees working at different times or locations would be more engaged rather than less engaged. However, they often have better focus when working during their alert hours and without the stress and worry a nine to five job can bring.

They’ll also be more inclined to join in on virtual meetings and stay updated on employee news through the company communication channels. Flexible employees don’t want to be left out. They just want the ability to move things around so it better suits their lives. 

3. Improve Productivity

Offering flexible work schedules can also improve productivity. It’s no secret that some folks are early birds and others are night owls. Those who stay up late have a hard time adjusting to early morning tasks. Their brains don’t kick into gear. By the same token, early risers may not like starting their day as late as nine in the morning.

When you let workers choose start and stop times, you also give them the ability to work when they have the greatest focus and mental clarity. 

Add remote options into the mix and you remove distractions common at a typical office. Instead of stopping in the middle of tasks multiple times a day as co-workers stop to ask questions or chat, employees will be in the quiet space of their home office with few interruptions. 

Some workers may even decide to work a split day, where they start in the early morning, break while the family has their busy time and return to work in the evening when all is quiet again. Parents with kids in school may find it easier to start a bit later and wrap up while everyone is out for the day. Flexibility lets your workers choose how they function best, and because of that, productivity will naturally rise. 

4. Balance Work/Life

You’ve likely heard the buzz in recent years about the importance of a work/life balance. People don’t want to be so career driven that they miss out on time with family and friends. By the same token, they don’t want to be so focused on their personal lives that their work suffers.

Offering some flexibility takes off the pressure of trying to juggle it all and reduces stress. Happier workers are going to be more creative and less likely to burn out. 

For example, John’s brother is getting married on Saturday and he wants to go to the rehearsal Friday. He can shift his work and finish a day early without missing any pay. The extra day off gives him the time to enjoy his family event and not stress about finishing projects that day.

Talk to your workers about what type of flexibility would be most beneficial to them at this point in their lives. A flexible schedule for one staff member might look completely different than the ideal schedule for another. 

5. Retain Top Employees

What is the magic ingredient that allows you to retain top employees while every business around you loses them en masse? More workers want remote options. Before the COVID-19 pandemic, the number of remote jobs hovered around 4%. The virus caused an uptick in the number of people working from home and increased the timing of how fast remote jobs grew.

Currently, the number of remote positions is around 25%, but experts think it will continue to grow in industries where work doesn’t have to be done in person. Factories and food services, for example, aren’t likely to go remote. 

Chat with your current employees about their expectations for going remote. If someone is thinking about leaving because they’re tired of coming into the office, you can easily offer more flexibility and hopefully keep a valued worker instead of losing them to the competition. 

6. Develop Talent

When your workers can put in 40 hours or even work 30-hour weeks rather than the typical 40 hours, you open up the opportunity for them to take courses and expand their education. You may attract top graduates who want to go on for their master’s or doctoral degrees. 

Put learning as a high priority. If anyone on your team wants to learn new skills or go back to school, find a way to work with their schedule. You’ll reduce stress, and the entire team will benefit from bringing new skills into the company. 

7. Show You Value Them

In a recent poll about why people leave their positions, around 57% of workers said it was because they didn’t feel valued at their current jobs or felt disrespected. Approximately 45% pointed to lack of flexibility. The combination of trying to juggle work with their lives and feeling unappreciated was the perfect storm that led many to resign from their positions.

When you offer a flexible work schedule, you show your employees that you care about them as individuals. It matters to you that they have to figure out when to drop the kids off at daycare or pick the dog up from the groomer. You understand their schedules sometimes change on a dime and it’s okay if they need to shift their hours a bit here and there. 

8. Decrease Absenteeism

Every employee has days when they don’t feel their best. Perhaps they feel a cold coming on or just stayed up too late the night before. Whatever the reason, when people have flex time,they can take a few hours or a full day off and not worry about losing their jobs.

Offering a flexible work schedule may decrease absenteeism because employees know they can just complete the work the next day or even that evening when they’re feeling better. You can also reduce office illness when you don’t force people to come in even when they’re under the weather. There’s no sense in spreading all those germs around and every employee growing ill and unable to do their daily tasks. 

Will a Flexible Work Schedule Benefit Your Company?

Not every marketing team benefits from a flexible work schedule. Many find the freedom to work from home and swap around days and times benefits everyone on the team. Unfortunately, a few employees not pulling their weight can ruin the perk for everyone. Set some firm policies for how your flexibility works and let your team members chime in if something isn’t playing out the way they’d like.

A flexible work schedule is something every company should try. You never know just how much it might increase your team’s productivity and employee morale.

Top Software Features to Manage Your Small Business

Posted on by John Fay

It’s no secret our post-COVID economy is troubled, and this growing uncertainty in the marketplace may feel like huge dark waves threatening to overtake the ship of your small business. Fortunately, there is a light in the dark: a rich array of business management software platforms designed to help you organize every facet of your small business, filled with advanced productivity features designed to herd the many cats that make up your business. But which software to pick?

Any business management software has a dizzying host of capabilities such as finance management, scheduling tools, remote work solutions, and a sweep of data analytics to assist your daily decision-making process. However, only the best business software can synergize and optimize its features into something you and your employees can work with day in and day out. We’ll take a quick glance at some of these features to explain why your business needs them. 

Small Business Management Software Features To Look For

Money, Money, Money

Business revenue, expenses, and cash flow need continuous oversight, and you need software tools that have your back in those areas. To date, the majority of small businesses still trust their accounting to Intuit’s QuickBooks accounting software. It’s no secret that QuickBooks enjoys the lion’s share of the accounting software market among small businesses across all industries. As a result of that dominance, the evolution of Intuit’s software development has become “one size fits most,” which means you must adjust your accounting processes—and reporting requirements—to fit their framework, regardless of your own business’ growth requirements.

Now, a thought about cash flow. No matter the size of your business, or which accounting software you employ, EVERY business will benefit from a speedier collection of its receivables. (Thank you, Captain Obvious!) One of the best tools out there is a customer payment portal. Think of this as an immediate, 24/7 window into your system that’s available anywhere, on any device. This level of accessibility makes it more timely for customers to receive, approve, and pay invoices.

Custom(er) Relationship Management

Customers are the lifeblood of any business, and you naturally want to keep the client-facing side of your business organized and professional. Customer Relationship Management software is more than just a spreadsheet database of your customers. Today’s CRM is the cornerstone of integrated business management software that allows you to make more informed decisions throughout the entire lead generation, sales, and customer retention pipeline.

Look for services that help streamline quoting and billing to better facilitate the customer’s and/or vendor’s experience with your company. By connecting sales and accounting data, you’ll streamline your back-end processes and get all team members on the same page. Utilize sales marketing tools like automated email workflows to create opportunities and increase your response rate.

A Better Customer Experience

I don’t know about you, but I’ve come to have low expectations of today’s customer service experience. So many large businesses have outsourced their customer service overseas. Credit cards, telecomm, broadband providers—it’s a big list. I have learned to expect long wait times, sub-par language skills, and infuriating dropped calls. Lackluster customer service has become the “new normal.”

It’s said there are only two things that employees may be struggling with: (#1) change, and (#2) the way things are. So, once you’ve resolved that your business will benefit from business management software, please exercise your due diligence with respect to the total cost of the solution. Perhaps you’ll find (as I did) that many ERP software vendors charge an additional fee for implementation. Many have a separate fee structure for subsequent support. Some, like NetSuite, Microsoft, and Salesforce, have outsourced implementation and support to independent, 3rd-party implementation specialists. Do you see a pattern here?

All Together, Now

Finally, and most importantly, you’ll want to look for integrated business management software that combines all of your business operations requirements into a single, easy-to-manage platform. Using outdated, unconnected, or limited software inhibits your growth, decision-making ability, and workforce productivity. If you’re looking for a remarkably useful list of signs that your business needs integrated business management software, look no further than checking out this comprehensive breakdown.

Whatever your industry, business elements such as Accounting, CRM, HR, Operations, Task Management, Reporting, Inventory, Supply Chain Management, and Remote Work Productivity—every aspect of your business—are vital and require equal oversight. Ideally, look for software that balances a universe of features and digital options with something that helps you cater to the specifics of what your business needs. 

Continue to shape your precise vision of how you want your business to operate, while at the same time making it easy for yourself and your employees. 

9 Ways Customer Data Platforms Offer Invaluable Insights Into Your Customers

Posted on by Pohan Lin

Customer Data Platforms (CDPs) are pretty self-explanatory in terms of what they’re used for – storing and organizing customer information. Sounds pretty simple, right? You might be wondering what the hubbub about CDPs is and whether this is one of the technologies you should embrace.

Well, first let’s go into a more detailed definition of CDP: A Customer Data Platform is a software tool that collects and organizes customer data from across different sources. It is used by a multitude of tools, including marketing software. 

CDPs take real-time data and structure it into individual customer profiles. Why is this useful? The more dynamic, up-to-date, and replete the information you have on a diversity of customers, the better you can hone in on who your customers are and work towards offering more satisfying customer experiences.

Valuable Insights and Benefits Of Customer Data Platforms

1. High Level Of Detail

At the core of CDP is identity data, which allows users to identify specific customers. Examples of identity data include first and last names, age, and gender, contact details, addresses, social media handles, and job status. Instead of relying solely on cookies to track users, CDP collects more concrete identifiers that provide companies with more opportunities to reach customers.

The high level of detail allows the software to identify individuals, which is helpful in terms of offering highly targeted content to consumers. You can use tools such as Infographic Maker to present this complex data in a more easily digestible format.

2. Data Is Stored As Long As Legally Permitted

Instead of focusing on the benefits of short-term targeted ads, CDP allows sellers to develop a deeper and longer-lasting relationship with the consumer. Data is stored for long periods – often as long as is allowed under local laws, which can be subject to change. 

This allows consumer-seller relationships to be nurtured further than they were before and for more information to be added about the consumer over time, creating a more accurate picture of their interests and who they are. 

3. Processes Real-Time Data

Data is collected directly from the source in real time rather than through third parties which ensures the data is highly accurate. First-party data from social media users, subscribers, site visitors, and customers is collected by CDPs, which is the most up-to-date data available. 

So instead of playing a customer-data version of a phone tag you can just find out all about your customers directly.

4. Data From Multiple Sources

Another thing that makes Customer Data Platforms so accurate and able to avoid duplication of data is the fact that CDPs collect data from multiple sources. This allows the software with integrations such as the PySpark datatype to cross-reference the data and see which of the data belongs to the same customer, thus avoiding replication. 

5. Unified Profiles

CDPs build unified customer profiles which help team members get to know their customers. This system helps with things like behavioral analysis to understand trends in interests and consumption and find patterns in all of the noise. Unified customer profiles are easier to share and discuss meaningfully as well.

6. Easy-To-Share Data

The data is formatted in such a way as to make it very easy to share across different departments. This means that everyone in your company and all of your collaborators can have easy access to the same dataset and work more efficiently as a team toward the goals you set. 

Instead of everybody crowding around Nora’s desk and squinting at her screen in exasperation, you can do that at your own desk, or even more likely these days, possibly from the comfort of your own home!

7. Data Hygiene

Perhaps hygiene is not a word you would typically associate with data, but all it means is that data is regularly, as a matter of course, tidied up and updated. This means you don’t have excess or out-of-date information lingering on your system, threatening to slow you down and render your work less efficient. CDP offers the electronic equivalent to dental floss. A little bit regularly will save you a world of pain in months to come.

8. Not Just Quantitative Data

CDP offers qualitative as well as quantitative data. This means that as well as numbers and figures, you have contextual information which helps you to understand the customer’s personality, values, and interests.

By understanding things like what motivates your customers, you can start to understand them more fully, and not just in terms of their buying habits. You can understand them as complete people and citizens, which is very helpful knowledge to marketers. 

9. Marketing-Friendly Format

The shareability of the data, the high levels of accuracy, and the unified data profiles make it easier for marketers to collaborate and develop campaigns that are both targeted and timely across different platforms. CDP allows accurate customer-driven marketing efforts, with breadth and depth of information, like a well-formed loaf of data bread.

The Takeaway

Customer data platforms offer a depth of information which is specific to the user, as well as breadth of information about every customer, such as what motivates them and what their values are. The data can be held for a long time, which allows us to build and nurture a stronger customer-seller relationship, and get to see how the customer changes over time. 

The information is easily shared across platforms, which makes collaboration easier, and it is sourced from many places and cross-referenced, which helps to avoid duplication. This is a useful software capability for a customer-centered environment. The real-time collection of the data helps keep it accurate and up-to-date, as does the collection of data directly from the source. 

The market for customer data platforms is rapidly growing with the industry expected to reach a size of over 20 billion dollars by 2027. This shows the value of accurate, up-to-date and thorough customer data. 

Improve Efficiency with Inventory Management Software Solutions

Posted on by Matt Bernot

Losing customers? Anxious about your company’s longevity? Adopting more efficient management strategies is part of the solution. In today’s business environment, successful companies rely on information systems built upon complex database technology to support management decisions and increase frozen asset turnover. This is due to inventory management software allowing businesses to automate processes that were previously manual and time-consuming, with counting and cataloging inventory being one of the biggest processes.

According to Clara Lu at Quickbooks, since the economy is showing signs of strength again following the pandemic-induced global recession, the need for increased inventory control, flexibility, speed, and more accurate fulfillment is paramount for businesses to thrive in an increasingly competitive global economic environment.. Many experts concur that computerizing inventory control results in more devotion to the B and C items, as to the A’s, in the typical ABC analysis while also expanding the analysis to include the profit margin per item.

The first step in finding the best software match  to manage your business processes is understanding the history of this monumental system and then determining what type of business model a software system caters to.

Inventory Management: Past to Present

Inventory management has been around for centuries, and has historically been based upon principles such as Push and Pull and cycle counting. However, the modern history of the inventory management begins in the 1940s with the creation of the barcode. By the 1980s, with the assistance of more advanced computers and software, the systems of inventory management worked in a cycle, from purchasing, to tracking, and then to monitoring inventory. 

The price of barcodes and readers decreased during this time, and by the early 2000s, inventory management software had transformed so much that businesses no longer needed to input data by hand, and barcode readers could instantly update their databases. Finally, the most modern development in terms of  inventory management systems is in regards to radio-frequency identification technology. RFID technology allows for more information to be contained within a computerized tag  and gives computers the ability to read these tags without being in direct sight. Therefore, inventory management tools are a significant part of a company’s management.

Inventory management tools can be split into two parts: mathematical models/methods of planning, and an information system that provides a continuously documented database of data. Online analytical processing provides sophisticated technologies from data collection, integration, retrieval, analysis, query optimization, and advanced user interfaces.

Inventory Software Set-Up

inventory management software

Inventory management software has grown tremendously in what it can accomplish for businesses, especially in the highly competitive and revolutionary era of the 2020s. However, any software you may be looking into will fail to assist your business if your inventory management system needs serious remedies at the fundamental level, not just the technological level.

The critical elements of an inventory management system are well organized location names, specific location labels, short and unmistakable item numbers, units of measure, and passionate employees who know to follow your strong policies. Once these elements are established, you will realize that using pen and paper or spreadsheets to maintain inventory data is difficult and failure ridden. Using inventory software will allow many users to access it, provide insight to your inventory activity, and assist in keeping an accurate historical record.

Inventory Management is for the Future

Recently, the world has seen a strong shift away from in-house and basic warehouse management software solutions, with 68% of organizations moving to full-featured, cloud-based inventory management systems.

With these new automated processes comes more frequent and less stressful cycle counts, increased inventory visibility, greater fulfillment accuracy, and fewer scenarios where items are out of stock.. Any growing business has a business owner who focuses on profitability and scalability, and while inventory management may not be the most glamorous aspect of business, it can save your business from eating itself alive before your dream can be accomplished.

The Takeaway

Inventory management software can save or greatly expand the power your business wields. Similar to adding a highly technical and sophisticated employee, the right software will be able to help you make important decisions and guide your company in a direction that you previously only dreamed was possible. Deciding on a specific inventory management software to meet your business needs may take time, but establishing the critical elements of an inventory system is crucial before making this move for your company.

4 Ways Data Management Software Helps Small Businesses Realize Their Potential

Posted on by Pohan Lin

Today’s world is absolutely filled to the brim with data of all shapes and sizes, more and more of which is being generated each day. By the start of 2020, people had generated 44 zettabytes of information with their digital activities. That figure is only going to increase in the years ahead.

21st-century businesses need to think about how they manage and use the data they continue to rapidly accumulate. That’s where data management software comes into play. We’ll explain what data management involves and some of the benefits it brings to small businesses.

What Is Data Management Software?

Today’s businesses have a lot of data to sort through. This data is generated when customers sign up for services, when they make transactions, or even when they interact with your business more generally – through channels like social media or simply visiting your website, for example. 

The data a business accumulates can be helpful. By understanding the activities of your customers, you can make better business decisions. However, you can’t interpret this data unless it’s been organized properly—which becomes harder when we consider how widely today’s data can be distributed and simply how much of it there is.

That’s where data management comes into play. It collects and organizes data in a way that is useful to you—augmenting things like gut-based guesses—while also protecting it from theft. Data management is typically achieved using a specialized piece of software, which can consolidate data from different sources before analyzing and visualizing it.

Data management is used by a variety of industries, including retail, banking, and manufacturing. It allows businesses to perform particular tasks better, like responding to customer expectations and managing inventory.  It’s also useful for various business sizes—including small ones—and can help you better understand concepts like database ACID.

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What Does Data Management Software Do for Small Businesses?

In some respects, it does the same thing as it does for large businesses. All businesses today (whether large or small) generate data, whether they aim to or not. Therefore, it makes a lot of sense to do something with it.

Of course, if you’re looking for practical benefits, there are four major components for small businesses to be aware of:

1.    Increased Productivity

Data management means that all the data flowing into your business is organized. This, in turn, means that we can actually access it. Having this central, practical resource ensures that you and your employees can all use your time more effectively—as you aren’t wasting it in futile pursuit of something you need, like how much of a particular resource you have.

Data management also means you’re able to share information with one another more easily. Since even small businesses rely on teamwork, being able to work together effectively is a must.

2.    Better Security

The terminally-online, vastly interconnected nature of today’s world means a lot of the data we produce is sensitive. You need to make sure that the data your business has can be protected from theft, leakage, or simply irrecoverable loss. If you don’t, your business and customers could suffer financial or reputational harm.

A major part of data security is understanding what, exactly, you need to protect. Data management software provides a comprehensive record of what you need to think about. 

Crucially, however, it also comes with encryption and authentication functionality. This makes it much harder for bad actors to access your data. In the event that data gets lost, good data management software backs it up to avoid any unpleasant situations. 

Make sure to protect all facets of your business by improving front-end security for your websites as well.

3.    Higher Quality Decision-Making 

All business leaders have to make multiple decisions each day, which data management software makes easier. This is because this kind of software can actively improve your data’s quality by standardizing, parsing, and verifying the data you give it. Crucially, it does so automatically – meaning there’s only so much oversight you need to give.

Data management software also aids decision-making by blending different data types together. It allows the software to offer new business insights—and even answer questions you hadn’t considered before. This is another aspect of data management you can automate.

More importantly, data management software helps your employees to trust your decision-making. This is because the way you have come to such a decision is more transparent than it may have been in the past.

Indeed, better decision-making is a particular benefit of data management software for small businesses. A larger business can recover from a flawed business decision more easily than a small business can, as the former (obviously) has more resources to work with

4. Better Use Of Funds

data management software

Indeed, while it may come with some initial costs upfront, data management software can save you money. Demystifying a business’ inner workings prevents situations like data duplication, conducting the same research multiple times, or re-running expensive queries. All these cost your business money, and you could easily avoid them with the right software established.  

Naturally, the improvements to decision-making have an impact here as well. Making an informed decision means you’re more likely to see a return on any investments you make, which you can then re-invest into your business going forward.

The Takeaway

Data management software can seem like an extravagance, especially if your business is on the smaller side. However, it can be a very useful tool for day-to-day business operations. 

Managing your data ensures you can interpret and share it more effectively than before. Crucially, it also helps to keep it safe from theft or accidental loss. All small businesses should consider data management software if they want to maintain their edge.