digital marketing for small business Archives - Striven

Boost Your Small Business Growth: Leverage Software for a Successful Marketing Strategy

Did you know that 45% of small businesses fail within the first five years? One of the primary reasons for this is a lack of an effective marketing strategy.

So, you want to create a marketing strategy that sets your small business up for success? With the right software tools and resources, you can streamline your marketing efforts and get more out of your investment. 

In this article, we’ll explore tips and best practices for developing a winning marketing plan with the help of business management software.

Software for Different Types of Small Businesses

Small businesses face many challenges today. They need all available tools for success.

Let’s say you are running an eCommerce store; why not have it all set for you? Use Shopify and take advantage of the themes and plugins available to customize your store and make it unique.

Or maybe you are a coach needing help scheduling sessions and processing invoices. Paperbell does this for you, and you can focus on crafting powerful coaching questions to give your clients much-needed insight and help them grow on every level.

Realtors could use some help with managing the listings, as there’s no need to do things manually nowadays. With software like Zillow, your listing gets updated everywhere online after you update it at the source. It saves you time and headaches, doesn’t it?

Now let’s check out some amazing tools that will smooth your marketing journey and allow you to get the best results and achieve growth faster! 

Marketing Planning Tools

The foundation for a suitable marketing strategy lies in planning. In your marketing plan, you identify your target audience and the best channel to reach them. Marketing planning software is of great help here to ensure you will save resources on effective strategies.

But first things first, what exactly is marketing planning software? These software or online applications help small businesses plan, execute and track their marketing strategies. And these tools can vary greatly. For example, they can be simple spreadsheets or advanced software.

Selecting a user-friendly, budget-friendly tool is crucial. Some companies provide free trials or basic functions. Others need a subscription or a one-time fee. It’s also important to consider if the software integrates with other platforms like social media or email marketing software.

Content Marketing Software

Delving into the marketing world, one must recognize the significance of content. Essentially, content encompasses everything crafted to captivate and engage your target audience, including blog articles, videos, social media posts, and email newsletters.

Content marketing software serves as a valuable tool that amplifies your efficiency with features such as templates and scheduling. By leveraging these options and more, you can achieve far better results than manual methods would allow.

One of the key advantages of employing content marketing software is the remarkable boost in efficiency. This is achieved through an array of tools, such as blog editors, social media schedulers, and email marketing utilities. 

It also enables you to allocate tasks, establish deadlines, and collaborate seamlessly with team members. Utilizing these features effectively and maintaining clear insight into your colleagues’ work leads to swifter and more impressive outcomes.

Moreover, content marketing software plays a critical role in enhancing ROI. By scrutinizing data and making informed, data-driven decisions concerning content creation and distribution, businesses can optimize their results and ensure a more substantial return on their investments.

You can find a tool for everything you need regarding content. If you need an AI writing assistant to create engaging content – there’s Jasper or Writesonic. For content curation, you can use ContentStudio or StoryStream. And to handle tracking and analytics – Semrush that also helps you find the right topics and track content reach.

Search Engine Optimization (SEO) Tools

Search Engine Optimization is a critical component of digital marketing. To rank higher in search engines, you need to optimize your website and content with specific keywords and phrases that potential customers are searching for.

To make the most of SEO, you’ll need the right tools to help identify relevant keywords, create optimized content, and track search engine rankings. One popular SEO tool is Ahrefs, which offers keyword research, competitor analysis, and backlink tracking features. Another widely used tool is Semrush, which provides keyword tracking, site auditing, and content optimization tools. Yoast is another popular option for WordPress users, offering a plugin that analyzes and optimizes content for search engines.

For small e-commerce businesses, there are also specialized SEO tools available. For example, Etsy SEO tools like Etsyhunt and eRank help Etsy sellers optimize their listings and improve visibility on the platform.

Overall, investing in the right SEO tools can make a big difference in your search engine rankings and drive more traffic to your website or e-commerce store

Social Media Marketing Management Tools

Did you realize that a staggering 4.59 billion people across the globe actively use social media? This presents a colossal audience for small businesses to tap into, promoting their products or services to a vast clientele.

One strategy small businesses can adopt is generating QR codes to promote their social media channels, encouraging users to follow them. You can share coupons or ask for feedback this way, or even a location QR code that your followers can scan and get the directions to your store on Google Maps. These codes can also be printed on business cards, directing users to the company’s Instagram or Facebook page. However, this is merely the tip of the iceberg.

You could also use AI art generators where text prompts allow you to give instructions and create unique images to share across social media. For example, DALL-E 2 is known to be very fast and intuitive, and your imagination is the only limit to what you’ll create.

As a small business owner, juggling various responsibilities is inevitable, and managing social media can be time-consuming. Social media management software is purposefully designed to expedite this process. For instance, you can schedule posts in advance, freeing up precious time to focus on other vital aspects of your business operations.

If you are on a budget, use Buffer – a user-friendly tool that offers a good free plan with additional affordable plans available to upgrade. If you are present on many platforms, then Hootsuite is your best option. With this tool, you will maximize your marketing impact by targeting messages based on location or demographic profile.

Finally, you could try working with influencers to promote brand awareness and reach new audiences. Moonio offers you both free and paid plans to find, contact, and manage your relationships with influencers. If you want to find long-term brand ambassadors, the tool also offers the opportunity to scan your brand fans and customers to find influencers who are already talking about your brand or buying your products.

Marketing Project Management Software

Numerous small business owners grapple with resource constraints when orchestrating their marketing endeavors. But fear not, as a solution exists to help you remain at the forefront of your marketing game: marketing project management software.

This versatile tool empowers you to meticulously plan, organize, and monitor your marketing projects from inception to completion. It is designed to assist in managing various campaigns, including social media efforts, email marketing initiatives, and website overhauls.

By implementing marketing project management software, you can automate mundane tasks and eradicate extra process steps, ultimately saving time and money. For instance, it allows you to allocate tasks to team members, establish deadlines, and track progress within a single platform. Consequently, you can prevent miscommunications and ensure everyone remains aligned and informed.

Let’s be honest- tracking your marketing projects can be overwhelming. Nonetheless, with marketing project management software at your disposal, you can maintain organization and have all essential information in one centralized location. As a result, you can avoid missed deadlines, misplaced files, or forgotten critical tasks, enhancing the overall efficiency of your marketing strategy.

Text Message Marketing Software

Text message marketing software, also known as SMS marketing software, is a tool that allows businesses to send promotional messages or alerts directly to customers’ mobile phones via SMS (Short Message Service) or MMS (Multimedia Message Service).

This type of software typically includes features such as contact list management, message scheduling, automation, reporting, and analytics. It enables businesses to target specific groups of customers based on demographics, behavior, or interests, and send personalized messages with relevant offers, discounts, or reminders.

Some text message marketing software also includes features like two-way messaging, which enables customers to reply to messages, providing valuable feedback or engaging in conversations with businesses. 

Additionally, some software providers offer integrations with other marketing tools, such as email marketing or social media platforms, to create a cohesive and comprehensive marketing strategy.

Overall, text message marketing software is a powerful tool for businesses looking to reach their audience quickly and directly, increase engagement, and drive sales.

Mobile Marketing Software

As mobile device usage continues to soar, it has become imperative for small businesses to adapt by investing in mobile marketing strategies. This enables them to stay competitive and cater to the evolving needs of their clientele.

Mobile marketing software serves as a powerful tool for businesses to connect with their target audience through portable devices such as smartphones and tablets. By harnessing this software, companies can forge stronger customer relationships, elevate brand awareness, and bolster sales.

One standout feature of mobile marketing software is its capacity for real-time communication. For instance, suppose a business unveils a fresh promotion or launches a new product. In that case, the software can send push notifications directly to customer’s mobile devices. This dynamic engagement with the brand maintains customer interest and increases the likelihood of securing purchases.

Event Marketing Software

Now that we have covered digital marketing let’s talk about your offline marketing efforts. What if you want to plan an event, for example, for a new store opening or celebrating ten years of being in business?

You could use a tool that helps you manage and promote your offline events – event marketing software. It can help you plan everything from trade shows and conferences to product launches and community events.

You can automate many tedious tasks involved in event planning, such as ticket sales, email marketing, and social media promotion, and let the software do the heavy lifting. Not only that, but event marketing software can also help you reach a wider audience. You will get the word out about your event to more people than you ever could on your own. 

The biggest benefit of event marketing software is its ability to help you connect with customers in a more meaningful way. When you host an offline event, you can create a personal connection with potential customers. And with the help of event marketing software, you can ensure you’re putting your best foot forward.

Final Thoughts

By harnessing the power of business management software tools, small businesses have the potential to refine their marketing endeavors, conserve time and resources, and sidestep typical obstacles.

The key lies in selecting the appropriate tools, paving the way for executing an impactful marketing strategy. As a result, your business will flourish more rapidly and distinguish itself in an increasingly competitive market!

How Flexible Work Schedules Will Benefit Your Marketing Team

Are you considering a more flexible work schedule for your marketing team, but unsure whether the benefits outweigh the work of making scheduling changes? While there are always drawbacks with any major change, giving your staff a flexible work schedule and allowing them to choose where they complete their tasks can benefit your team in multiple ways. 

How Does a Flexible Work Schedule Benefit Your Business?

Although there are many benefits to employees, businesses also score with a hybrid or fully remote model. Researchers at Stanford and Harvard estimated companies save around $11,000 per year on space alone when going to a hybrid schedule. They don’t need as much office space when all employees aren’t in the office at the same time. 

Finding the happy medium between flexible work and productivity isn’t always easy. No one wants to feel as though their employer is looking over their shoulder with a tracking app or something that captures screenshots. The proof is typically in the level of work they provide and the finished product. 

Tap Into Technology

Advances in technology allow companies to tap into powerful apps meant to help organize schedules and get remote teams on the same page. Run multiple functions from a single program, such as accounting, customer relationship management, scheduling and task completion. 

Artificial intelligence expands each year, making it easier to farm out repetitive tasks or reach out to customers and employees automatically. Cloud-based systems put the power of the entire database at everyone’s fingertips. Remote work has become almost like being in a physical office. 

What are some of the top benefits to your marketing team and your business when you switch to a more flexible schedule or remote and hybrid work options?

1. Attract Top Job Candidates

The marketing industry is sometimes highly competitive. If you want to attract the most qualified workers, you need to offer the things they want in a job. For example, if someone only wants to work from home, then a remote option is desirable. 

Even a hybrid situation where they go into the office a couple of days and stay home the other days might be better than their current work environment. You can compete with some of the larger corporations by offering work schedule options.

Some people have children, want to go to school or have other interests. Letting them choose to work 10 hours a day and take the fifth day off might be another way to offer a more flexible work environment. Alternatively, you could allow people to choose their off days. Some might decide to work through the weekend when they have childcare and take a few weekdays off. 

2. Increase Employee Engagement

The CEO of an estate planning services company chose to move to a four-day workweek. Perpetual Guardian saw 20% growth in employee engagement when they made the changes. 

It might seem surprising that employees working at different times or locations would be more engaged rather than less engaged. However, they often have better focus when working during their alert hours and without the stress and worry a nine to five job can bring.

They’ll also be more inclined to join in on virtual meetings and stay updated on employee news through the company communication channels. Flexible employees don’t want to be left out. They just want the ability to move things around so it better suits their lives. 

3. Improve Productivity

Offering flexible work schedules can also improve productivity. It’s no secret that some folks are early birds and others are night owls. Those who stay up late have a hard time adjusting to early morning tasks. Their brains don’t kick into gear. By the same token, early risers may not like starting their day as late as nine in the morning.

When you let workers choose start and stop times, you also give them the ability to work when they have the greatest focus and mental clarity. 

Add remote options into the mix and you remove distractions common at a typical office. Instead of stopping in the middle of tasks multiple times a day as co-workers stop to ask questions or chat, employees will be in the quiet space of their home office with few interruptions. 

Some workers may even decide to work a split day, where they start in the early morning, break while the family has their busy time and return to work in the evening when all is quiet again. Parents with kids in school may find it easier to start a bit later and wrap up while everyone is out for the day. Flexibility lets your workers choose how they function best, and because of that, productivity will naturally rise. 

4. Balance Work/Life

You’ve likely heard the buzz in recent years about the importance of a work/life balance. People don’t want to be so career driven that they miss out on time with family and friends. By the same token, they don’t want to be so focused on their personal lives that their work suffers.

Offering some flexibility takes off the pressure of trying to juggle it all and reduces stress. Happier workers are going to be more creative and less likely to burn out. 

For example, John’s brother is getting married on Saturday and he wants to go to the rehearsal Friday. He can shift his work and finish a day early without missing any pay. The extra day off gives him the time to enjoy his family event and not stress about finishing projects that day.

Talk to your workers about what type of flexibility would be most beneficial to them at this point in their lives. A flexible schedule for one staff member might look completely different than the ideal schedule for another. 

5. Retain Top Employees

What is the magic ingredient that allows you to retain top employees while every business around you loses them en masse? More workers want remote options. Before the COVID-19 pandemic, the number of remote jobs hovered around 4%. The virus caused an uptick in the number of people working from home and increased the timing of how fast remote jobs grew.

Currently, the number of remote positions is around 25%, but experts think it will continue to grow in industries where work doesn’t have to be done in person. Factories and food services, for example, aren’t likely to go remote. 

Chat with your current employees about their expectations for going remote. If someone is thinking about leaving because they’re tired of coming into the office, you can easily offer more flexibility and hopefully keep a valued worker instead of losing them to the competition. 

6. Develop Talent

When your workers can put in 40 hours or even work 30-hour weeks rather than the typical 40 hours, you open up the opportunity for them to take courses and expand their education. You may attract top graduates who want to go on for their master’s or doctoral degrees. 

Put learning as a high priority. If anyone on your team wants to learn new skills or go back to school, find a way to work with their schedule. You’ll reduce stress, and the entire team will benefit from bringing new skills into the company. 

7. Show You Value Them

In a recent poll about why people leave their positions, around 57% of workers said it was because they didn’t feel valued at their current jobs or felt disrespected. Approximately 45% pointed to lack of flexibility. The combination of trying to juggle work with their lives and feeling unappreciated was the perfect storm that led many to resign from their positions.

When you offer a flexible work schedule, you show your employees that you care about them as individuals. It matters to you that they have to figure out when to drop the kids off at daycare or pick the dog up from the groomer. You understand their schedules sometimes change on a dime and it’s okay if they need to shift their hours a bit here and there. 

8. Decrease Absenteeism

Every employee has days when they don’t feel their best. Perhaps they feel a cold coming on or just stayed up too late the night before. Whatever the reason, when people have flex time,they can take a few hours or a full day off and not worry about losing their jobs.

Offering a flexible work schedule may decrease absenteeism because employees know they can just complete the work the next day or even that evening when they’re feeling better. You can also reduce office illness when you don’t force people to come in even when they’re under the weather. There’s no sense in spreading all those germs around and every employee growing ill and unable to do their daily tasks. 

Will a Flexible Work Schedule Benefit Your Company?

Not every marketing team benefits from a flexible work schedule. Many find the freedom to work from home and swap around days and times benefits everyone on the team. Unfortunately, a few employees not pulling their weight can ruin the perk for everyone. Set some firm policies for how your flexibility works and let your team members chime in if something isn’t playing out the way they’d like.

A flexible work schedule is something every company should try. You never know just how much it might increase your team’s productivity and employee morale.

Is Your Small Business Ready for a Large Disaster?

People don’t like to think about major disasters affecting their businesses. Day-to-day operations can feel stressful enough without envisioning the worst-case scenarios. However, failing to get your company ready in case they happen is a recipe for disaster in itself. 

Disaster planning can seem scary at first. Once you get started, though, you’ll see it can provide you more peace of mind. For example, you may find that many of the steps you take apply to small issues, as well as large disasters.

1. Identify the Most Significant Risks to Your Small Business

Start by determining the biggest risks facing your enterprise. For example, if the business operates solely online and maintains massive amounts of information, a cybersecurity breach or data center outage may be near the top of the list. On the other hand, maybe you live in an area that typically experiences several disruptive natural disasters per year. 

After figuring out the types of disasters your business has the highest likelihood of facing, don’t overlook other things that could happen even though they are less likely. For example, many small business owners probably didn’t plan to deal with a global pandemic for most of 2020. If your company has operated for 75 years so far, a total collapse is probably not at the top of your list of worries. 

Even so, you should plan for what’s most likely to occur, as well as the unexpected. Covering all your bases is a practical way to become as prepared as possible. You’ll also find that many of the steps you take to protect your small business from the most severe consequences of a disaster are the same, no matter what goes wrong.

2. Gauge Your Current Readiness Level

It’s also essential to learn how prepared your company would be if a large disaster happened today. Suppose your e-commerce website went down for a day in the thick of the holiday shopping season, or you got a phone call from your most important client and heard they’re ending the business relationship with you. Could people at your operation spring into action immediately to mitigate some of the worst effects?

When was the last time your employees received disaster preparedness training? Do you carry out regular scenario-based exercises that let workers show how they’d respond in a real emergency? Letting them go through role-playing exercises could help them feel calmer under pressure. 

Your small business should also prepare key members of your team to speak to the media. If your CEO does not regularly interact with people in the public realm, think twice before throwing them into the spotlight after a massive disaster happens.

While examining how prepared your company is now, it’ll be easier to identify the vulnerabilities that need addressing. For example, it may become clear that it’s better to have someone other than the CEO speak on behalf of the company in most cases.

3. Keep Your Disaster Plans Accessible and Current

Many small businesses have disaster response plans, but they don’t keep them updated. That problem could prove almost as harmful as not having a framework for emergencies at all. 

A 2019 study revealed some surprising findings. The respondents were mostly senior and middle-level managers, and 43% of those polled cited involvement in a past crisis. However, 13.44% of people said they’d never seen their company’s disaster response plan. Another 10.75% were not sure if the business had one. An additional 21.97% of people said their plans were out of date, and 28.90% did not know if they were current for the business.

If your company has a disaster plan now, update it whenever it goes through a major change. For example, relocating your main offices to California likely necessitates ensuring that your plan covers earthquake preparedness. Otherwise, review it at least every year and update it as necessary to maintain relevance. 

Moreover, when you hire new people who would play important roles in resolving a disaster, ensure they know the plan exists and how to access it. Make sure people who have been at the company for years understand their responsibilities if a disaster happens.

4. Consider All the Possible Ramifications of a Disaster

Your disaster-planning efforts must account for the reality that disasters have varying effects. Some are short term, albeit severe. Others could pose complications for much longer. Some could even affect your budget long after a catastrophe occurs. For example, a natural disaster could raise insurance premiums for your small business or necessitate making extensive renovations. Many company leaders expect decreased profits for the foreseeable future due to the COVID-19 pandemic, even though they pivoted to stay as resilient as possible.

Suppose a destructive event like a fire or explosion happens at your small business. In that case, you may face injuries or fatalities, investigations from regulatory bodies, monetary penalties and temporary disruptions to operations. A more widespread issue such as a hurricane or snowstorm could cause flooding, fallen trees or downed power lines that disrupt your supply chain and stop customers from coming to the business for several days or weeks.

Think about the consequences if a cybercriminal targets the small business. You could lose access to crucial files, face questions from customers who are concerned about identity theft, and may need to spend tens of thousands of dollars to recover from the incident and stop a similar one from happening again. Some consumers who hear about data breaches or cyberattacks lose confidence and stop buying from the affected companies forever. 

Map out all the what-if scenarios that could occur due to a large disaster. Then, assess what’s in your control to influence. For example, staying up to date with all equipment inspections and enforcing safety procedures could help regulators more efficiently determine why an accident happened. Keeping crucial data backed up in several places could help you recover faster after a cyberattack compromises the information stored in one location.

5. Develop a Crisis Communication Plan

Excellent communications help small businesses operate smoothly, and they are vital during disasters. If people only hear rumors of something going wrong at your company, they may start assuming wholly incorrect things and sharing them with others. Additionally, when business leaders stay tight-lipped during crises, people often accuse them of being misleading and keeping them in the dark. 

First, consider that many groups want and deserve to get information after a disaster. They include the family members of those directly affected, your employees, customers, community members, reporters and elected officials.

Next, realize that the information given to each audience varies. You may tell your investors, customers and employees that your business is at risk of folding due to financial troubles. However, when speaking to community members, you may also discuss the various things your company has done over the years to improve the area — whether through litter cleanups or fundraisers for local charities. People may recognize that you bring something valuable and rally to help you stay open. 

When you don’t have all the answers that people want and need, admit that immediately. Also, give them an idea of when they should expect to hear more news from you about the incident. Mention all the ways they can get the latest, whether by calling a phone number you set up or going to a dedicated website.

6. Assess Your Suppliers and Partners

Getting ready for a disaster requires evaluating all your external support sources that keep the small business afloat. Some of the assessments could also happen before you choose to hire someone. For example, maybe you run a company centered on female empowerment. In that case, it’s not ideal to hire a lawyer charged with sexual assault several years ago. People could accuse you of making a hypocritical decision by bringing him on board. 

Fantastic suppliers and partners can steer you out of disasters. They might become sources of trustworthy advice that you would not have otherwise. However, if they are ill-prepared for disasters, they could worsen your situation. 

For example, maybe you’re thinking about hiring a new supplier in an area prone to tornadoes. You could explicitly ask them if their operations were disrupted before and what plans they have in place to remain functional. 

Ask your suppliers about their readiness to stop cyberattacks, too. Perhaps you work with a service provider to streamline some parts of your business. If that entity suffers a data breach, you could experience ramifications to your reputation even though the online criminal didn’t target you.

Preparedness Brings Resilience

You cannot know for sure whether your small business will go through a major disaster. The best approach is to assume it will. Then, take measures to boost your company’s chances of coming back strong, even after severe disruptions, losses or failures.

11 Office Improvements Your Small Business Needs to Make This Year

Small businesses are most successful when their employees are at their happiest. Why? When your employees are content, they’re more likely to be productive, creative and motivated at what they accomplish.

Essentially, happy employees always go the extra mile — and it’s not because they have to — they want to do their best. In fact, one study at the University of Warwick found that happy workers were 12% more productive than unsatisfied employees.

Plus, your company reduces high costs associated with employee turnover, sick days, days off and work mistakes. 

However, a happy workplace doesn’t just happen accidentally. Physical and intangible places can make your office functional and harmonious. Here are 11 office improvements you can make to establish a better environment this year.

1. Incorporate Natural Lighting

Natural lighting might look better in the office. However, it also has a strong connection between your workers’ sleep and energy quality. Offices with windows will bring in the light from the sun, regulating energy and creating additional rest each night. 

Therefore, your workers will feel well-rested each day and have a better frame of mind. So open up those shades or move workers’ desks closer to the windows. That way, your employees will receive as much sunlight as possible. 

If your office has poor lighting conditions, consider improving it with office lighting solutions. For instance, you can bring in ample lighting by adding lamps for controlled lighting. Lamps or task lights reduce energy consumption and promote the well-being of your team. 

If you have fluorescent lighting, consider investing in fluorescent light filters to help them appear more natural. Filters allow for full-spectrum natural light and they’re an affordable way to enhance your team’s morale.

2. Reduce Noise

Sometimes open office layouts are a necessity depending on your business. However, 30% of office workers feel unsatisfied with open floor plans because of the noise it creates inside the workplace. Overall, it makes distractions and daily interruptions for people, wasting valuable time and productivity.

Consider providing a quiet room for workers to get a break from the noise. Doing so allows them to retreat to a place of solitude and improve concentration for difficult tasks. In turn, employees decrease stress and enhance their mood and productivity. 

Yet, if personal workrooms are not an option for your business, you could provide employees with noise-canceling headphones. These headphones allow employees to escape the noise, helping them focus on their work.

3. Brighten the Office With Color

Brightening the office with paint colors is an excellent way to reduce stress in the workplace and elevate workers’ moods. You could also consider using colorful wallpaper designs to enhance their productivity.

Light paint colors, such as baby blue, light lime green, white, or cream, can create a calm working environment. Plus, it creates the illusion of natural lighting, effectively reflecting every light source around the office. 

If you want to inspire creativity and positive energy, you could also incorporate bright yellows to mimic natural sunlight.

Colors provoke certain emotions, so they can help you make more informed decisions when choosing office paint colors. 

While wallpapers take a little more effort, they can be just as effective. You can bring character into the office by using colorful designs to enliven the space.

4. Add Freshness With Nature

Plants have a way of impacting workers’ spirits and health in a positive light. Regardless of how small or large your office is, you can incorporate lively greenery into your décor. Even if you’re concerned about lighting, some plant varieties can thrive in low-light environments. 

Bring the outdoors inside by placing snake plants, peace lilies, philodendrons, palms, and ferns on desks, walls, and windows.

While plants are perfect for adding beauty to the space, they’re beneficial in other ways. For example, plants can support your staff by providing a fresh oxygen supply to the workplace. In addition, they can purify the air—making your office a healthier place to work.

5. Provide a Small Kitchenette or Lunch Room

Providing a space for employees to eat their lunch doesn’t have to be large. However, the point is to give them a place to make coffee or have a snack break during the workday. 

When you have a proper place designated for lunch, you keep employees healthier and well-balanced. Otherwise, those who eat lunches at their desks find themselves stealing time away for relaxation.

Furthermore, you can encourage your team to get up and move around every while. That way, they can feel recharged once they’re ready to get back to work. 

While creating a space for people to dine, ensure you provide healthy snacks for your team. Promoting healthy eating in the workplace benefits workers’ health and helps them stay productive. In fact, eating habits can directly influence your team’s performance.

So ensure you’re offering superfoods to enhance their brain function, memory, energy, and focus skills. Blueberries, nuts, bananas, and dark chocolate are all foods that can serve your crew’s productivity.

6. Support Posture With Furniture

Neck strain, leg pain, and back pain are all common injuries that office workers experience. And, it’s all contributed to poor posture from sitting all day. As a result of these issues, you have to deal with employee absenteeism daily.

To ensure your team doesn’t suffer, start arranging workspaces with ergonomic furniture. Ergonomic chairs and desks can support your colleague’s posture and create a more comfortable, productive work environment. 

In addition, you could consider investing in standing desks. One study found that standing-desk users were 45% more productive daily than those who remained seated. 

You could also incorporate character with vibrant furniture. Many employees lose interest in their work with bland office designs. Consider driving employees’ enthusiasm by carefully choosing furniture that meets their needs.

7. Create a Positive Company Culture

In an office environment, company culture plays a large role in bringing people together and ensuring a positive place to work. If you want to improve the office to make a productive environment, you need a strong company culture. 

To ensure you retain talent and productivity, guide your organization with your values and beliefs. Therefore, you can create a positive work culture by establishing and promoting your business’s goals. Allow for humor in the workplace and prioritize respect. 

Once you introduce a new company culture, your organization will thrive and inspire more teamwork.

8. Incorporate a Training Space

Training is an essential part of the workforce these days. When you have well-trained employees, they become much happier and more productive because they’re confident in their work. 

You could be introducing a new workflow or familiarizing your team with new software. Either way, you must have a workspace dedicated to training.

For instance, the conference room or collaboration area can be useful for training. However, you should avoid making this space feel too cozy. When your team is relaxed, they might pay less attention to your training sessions.

Ensure you provide a less comfortable space by creating a huddle room—no sofas and chairs. A stand-up meeting can be more efficient for productivity and waste less time during sessions.

9. Keep the Office Clean

If your team’s desks fill up with clutter by the end of the workday, you may consider creating a better environment. 

Neatly stacked papers and organized office tools make an attractive and pleasant workspace. 

Try creating a comfortable environment by clearing away clutter, throwing out broken equipment, and mending flickering lights. When you invest in a cleaner office, you invest in the well-being of your team. 

Keeping office furniture and equipment sanitized is also necessary. Desks, chairs, tables, computers, copiers, and fax machines often have more bacteria than other surfaces in the office. In turn, these can spread germs and illnesses around, making it difficult for your business to operate efficiently.

Instead, you can schedule regular cleaning each week and use sanitizing wipes on the most-used surfaces. Daily essentials like keyboards, work desks, and drawer handles are employees’ most commonly used areas.

10. Craft an Open-Door Policy for Team Members

Office workers are likely to have higher job satisfaction when employers listen and make them feel appreciated. Conflicts can arise during the workday, so it’s important to maintain transparency. That’s why an open-door policy is crucial. 

Many employees can feel left out of the loop or like indentured laborers. Consider creating this policy and making it known. Announce to your team that you’re always available for comments, questions, and concerns. 

You can also consider taking the open-door policy literally by keeping your office door open. Most of your employees won’t feel so intimidated that way—and it encourages the opportunity for open, honest, and friendly communication.

11. Invest in Whiteboards

Whiteboards make it easier for team members to recall information and have everyone on the same page. That’s because people remember little details about what you say. However, they can retain more information visually when it’s written down. 

Whiteboards are excellent for productive team meetings. It enables employees to take notes, brainstorm ideas, and more. Whether you’re conducting a casual meetup or an entire workflow review of the company, whiteboards are an essential feature for communication enhancement. 

Make Your Small Business Successful With These Office Improvements

Change the office up a lot or little with these suggested improvements. Once you decide to incorporate these ideas, you could see better results within your company.

If you’re unsure of where to start, consider collecting feedback from your team. Then, make a checklist of all the improvements you’d like to create within your office. Remember, happier employees start with a healthier work environment.

How to Write the Management Section of a Business Plan

Writing a business plan is a crucial step in launching any business venture. The management section of the business plan should provide investors with a clear understanding of your team’s qualifications and the business’s organizational structure.

It should also include an action plan for the company’s future, including hiring procedures, growth objectives, and financial projections. A well-written business management plan can help convince investors to back your venture. This article will share a step-by-step guide for writing the management section of a business plan, from outlining your team’s qualifications to setting out your financial objectives.

1. Ask For Help

As mentioned on, professional assistance should be sought when writing the management section of a business plan as it is a critical component of the program. The management section of the program is essential in providing details about the business, such as who the key personnel are, their qualifications, and their roles in the company. It is crucial to present this information clearly and concisely to give the reader a clear understanding of the business. 

Additionally, the management section should include a strategy for the business, which should be professionally crafted to ensure the company’s success. Professional assistance ensures that the business plan is organized and comprehensive and effectively communicates the information needed to make an informed decision.

2. Outline the Structure of the Management Team

Outlining the structure of your management team in the management section is vital because it allows potential investors to understand the capabilities and qualifications of the individuals in charge of running the company. It is essential for the business’s success that the management team is knowledgeable and has experience in their respective fields.

Outlining their backgrounds, qualifications, and expertise assures investors that their investment is in capable hands. Additionally, it gives investors an idea of the team’s leadership style and decision-making processes and how they will work together to achieve success.

3. Detail the History of the Business

This section is one of the most important as it provides insight into the business strategy and how it will be executed. Including a detailed business history in the section is essential to provide a comprehensive overview of the company and its operations. This helps potential investors and lenders understand the business better and gain confidence in its ability to achieve its goals.

By detailing the history of the business, the management section of a business plan can provide a clear picture of the business’s trajectory, its successes and failures, and how it has evolved. This information can help assess the business’s current performance and identify areas for improvement. It can also demonstrate the experience and qualifications of the business’s owners and management team, which can be a deciding factor for potential investors and lenders. Furthermore, the management section of a business plan can provide a platform to discuss strategies and goals, which can be better understood in the context of the business’s history.

4. Describe the Overarching Strategy

Describing a company’s strategy in the management section of a business plan is critical because it provides investors and lenders with an understanding of the company’s goals and how it intends to achieve them. It also comes as a roadmap for the company’s future, guiding the management team in making decisions and setting priorities.

A clear and well-defined strategy gives investors and customers confidence that the company is on the right track and that the management team is well-prepared to deliver results. It can also help the company stand out among potential investors and lenders, as a strong strategy is a sign of a well-thought-out business plan and a competent management team. Furthermore, it can help the company attract and retain key talent, as employees are more likely to join and remain with a company with a clear and concise strategy for success.

5. Explain the Organizational Hierarchy

Organizational structure is crucial to a business plan because it outlines the company’s hierarchical structure and how duties are delegated among different teams and employees. It is essential to explain this structure because it gives an investor an idea of how decisions come into play and how they can be implemented in the company. This organizational structure also reveals who is in charge of specific tasks and who is responsible for what, which is essential information for an investor.

Furthermore, the organizational structure also outlines how different teams within the company interact with each other and how the company is designed to support its goals and objectives. This information is vital for investors to understand because it gives them insight into how the company operates and manages its resources. Knowing the organizational structure offers relevant parties insight into how the company is structured and how it can be managed more efficiently. It also helps investors to understand exactly how the company’s strategies and objectives will be achieved.

6. Remember to Edit and Review Your Work

Editing and reviewing your work is essential when writing a business plan’s management section. It is crucial to ensure that your program is accurate and comprehensive to be used as a tool to help you achieve your business goals. Editing and reviewing your work will help ensure that all of the information is accurate, up-to-date, and relevant and that all plan sections are correctly formatted and organized.

In Conclusion

Coming up with the management section of your business plan is an integral part of launching any business venture. It is essential to provide potential investors and lenders with a clear understanding of the team’s qualifications, the organizational structure, and the strategies and plans for the company’s future.

Outlining the structure of the management team, detailing the business’s history, describing the company’s strategy, and explaining the business’s organizational structure are all necessary steps when writing the management section of a business plan. Finally, remember to edit and review your work to ensure accuracy and clarity. Utilizing a quality editing and review service can help to ensure that your business plan is of the highest quality and is ready to be presented to potential investors.

5 Ways Small Businesses Can Achieve Greater Impact With Limited Resources

In today’s highly competitive world, businesses constantly look for ways to optimize resources to produce greater results. It is no longer enough for businesses to just do more business—they must do better.

Through a maximum focus on efficiency and effectiveness, small businesses can grow and thrive by maximizing the use of their resources. There are many ways to accomplish this end; however, there are several tactics that all healthy businesses should employ to maximize their performance.

Here is a look at just five of those invaluable strategies.

1. Define Goals and Delegate

Goal setting is a critical component of any business, but small businesses have a unique challenge regarding this process. Smaller companies often have fewer resources than their larger counterparts, and finding time to set goals in addition to running your business can be difficult. 

By following these steps, you can set clear goals that will help you achieve greater impact with limited resources:

Define Your Objectives

The first step in setting goals is defining the objectives you wish to achieve. These should be specific, measurable, and attainable. For example, if your target is to increase sales by 10 percent this year, you’ll need to define how much additional revenue must be generated by what date.

Set Deadlines For Each Goal

This will help ensure you don’t lose track of your progress. Be sure that each deadline is realistic so that the amount of time needed to accomplish each objective is defined and aligned to avoid conflict or overlap.

Prioritize Goals

Some goals will be more important than others, so prioritize them by assigning numerical weights or values based on their importance relative to other objectives. This will allow you to focus on those areas most relevant to your business’s success.

Make Sure That Your Goals Are Measurable

Measurable goals can be measured by the number of units sold, the amount of money earned or saved, the number of hours worked, or any other quantifiable measure of progress. This will help ensure that you know when you have achieved each objective and whether or not it has been successful.

Always Delegate

Another important thing that small businesses should do is learn how to delegate tasks among their employees or others willing to help out with them. This way, they will get more done with less effort and save time and money since they don’t have to hire outside help for everything that needs doing in the business.

2. Spend Time On Team Leadership

Team leadership is a skill taught to your team leads where they are given the tools, processes, and leadership skills to empower their subordinates, enhance the entire team’s success, and indirectly maximize the productivity of the entire business operations.

Team leader training also teaches employees about various aspects of the company, including its products and services, and how each employee can help make things run smoothly.

The more knowledgeable employees are about their jobs, the better they can perform them and the more productive they will be.

Instilling team leadership training in your team leads helps you get more done with fewer people, which saves you money and allows you to focus on the bigger picture, like marketing, sales, or accounting.

3. Smart Financial Planning

Financial planning is identifying and prioritizing financial goals, creating a plan to achieve them, and then executing that plan to ensure the achievement of those goals (while remaining under budget). It involves making informed decisions on saving, investing, and spending to increase your business’s overall net worth over time.

Some also term financial planning as “managing your business that involves planning, budgeting, and forecasting.” It’s also a way of ensuring you have adequate cash flow to keep your business running smoothly.

Financial planning helps you manage your business in the following ways:

  • Identifying areas where you can improve efficiency and reduce costs.
  • Helping you forecast the amount of money you’ll need each month or year.
  • Helping you determine how much money to set aside for capital purchases like equipment and vehicles.
  • Ensuring that your cash flow is adequate to meet your obligations and maintain a healthy balance sheet

4. Diversification Of Marketing Efforts

As a small business owner, you have limited resources and time. If you spend all of your time and money on one marketing effort, it could fail and leave you with nothing.

By diversifying your marketing efforts, you’re spreading risk and ensuring that others will pick up the slack if one effort doesn’t.

For example, if you spend $1,000 on Google AdWords ads and they don’t bring in any customers, Facebook ads could be more effective at reaching your target audience at a lower cost.

Also, figure out what kind of audience you’re trying to reach. Do you have a niche? Are there certain groups of people who would be interested in what you have to offer?

Once you’ve figured out your target audience, it’s time to start thinking about how they consume media and what they like most.

For example, young people may prefer social media sites like Facebook or Twitter over traditional websites because they are easier to navigate (and cheaper). They may prefer traditional print magazines and newspapers if they’re older because those publications include more content than most Internet publications.

There are many ways for small businesses to proceed when it comes down to marketing their businesses — here are some examples:

  1. Blogging
  2. Podcasting
  3. Social Networking
  4. Online Advertising
  5. Internet Marketing

5. Embrace Change and Innovation

The world is changing rapidly, so it’s important to stay on top of trends and adapt quickly if necessary.

If you’re already offering something unique, take it up a notch by expanding or adding something new altogether. This could be as simple as adding new colors to an existing product line or creating a complementary product that complements your main offering (e.g., e-books).

In Conclusion

Though it might seem common sense, the most limited resource businesses will likely face is, “time”. With budget and staff in mind, small businesses must strategically use “time” to achieve their goals.