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Why Thought Leadership Is Important for Your Growing Business

In today’s digital day and age, clout is currency—the more you have it, you’ll get more people to trust and do business with you. Industry leadership is the paramount reason why thought leadership is important for businesses, new and old.

Hence, integrating it into your digital marketing strategies is critical to ensure that you acquiring and retaining customers. Through expertly executed thought leadership practices, your growth isn’t limited to search engine optimization. Ultimately, it strengthens your brand presence and asserts your business value in an authoritative, authentic, and trustworthy way.

And, in a digital landscape that has grown tired of half-baked tips, this trust becomes the fuel for accelerating and generating sustainable growth.

Benefits Of Being A Thought Leader

To paint you a better picture of why thought leadership is important, here are some benefits you can look forward to as a growing business owner:

1. Allows you to share your expertise in your field

As a thought leader, you’re given the chance to show how knowledgeable you are in your industry. Then, when you apply your knowledge into must-have solutions for your audience, it becomes a buy-in for customers and encourages them to come back to you for more.

That’s added reach for and better-quality business, all for the effort of a few expert thoughts. So be sure to find every possible opportunity to give value to your audience such as writing guest blogs, guest-speaking at events, and more.

2. It creates an avenue to present your unique way of thinking

Thought leadership is a process of sharing new ideas. Hence, growing business owners like yourself who have a new take on providing relevant solutions can surpass even larger corporations.

There’s no one company that offers the best-fit solutions for each customer. And if you’re coming into the playing field offering something different, then the best way to ring it in is through thought leadership.

People are always looking for new solutions to old problems in their niche. When you show that you can deliver these, you become authoritative, carving a new path that’s easily recognizable in your industry.

3. Puts a spotlight on your business and unique brand value

By creating thought leadership content, you brand your business as an authority, telling audiences “My brand is exactly what you need.” 

As a result, more people will start valuing your work and, eventually, what your business is selling. If you continue doing so, you’ll soon find yourself not just the owner of a growing business, but a successful and influential one, too.

4. Allows you to foster connections with industry peers

Collaboration is a key facet of marketing that opens doors for all constituents. For thought leadership, in particular, it is necessary to build relationships with industry peers. 

Because the digital public relations process requires reaching out and, in turn, being open to outreach efforts you are able to build and nurture connections in your field. This fosters trust through the act of creating beneficial guest content for one another and, incidentally, each other’s audiences.

This collaborative process in thought leadership affords you opportunities to:

  • publish on various platforms
  • access a wider, newer audience
  • establish your brand as a pillar in the industry

But collaboration doesn’t just end in the creation of content. Once your peers recognize the value of your business and perspectives, it can potentially open the floodgates for higher-value and meaningful partnerships.

How To Build A Successful Thought Leadership Strategy

Now that you know the benefits of being a thought leader, these steps will help you become one today:

1. Set clear and realistic goals

Success is attained through small, consistent steps every day – not one giant leap forward. That’s why you have to create goals that impact your business, but are still doable with the available resources at hand.

In the case of thought leadership, you can pin down the following goals as a measure of success:

  • Reach. Is the amount of people you are able to talk to through your content – on websites, or others. Publishing these outside of your website and on the websites of peers and/or media helps you boost this metric not just in quantity but in quality, as well.
  • Traffic. Is fundamental to generating conversions and improving search rankings. Unlike reach, traffic is closer to an engagement metric as audiences click and find their way to your website.

Improving this through thought leadership is a trust signal to search engines and gives you more opportunities to capture leads.

  • Domain authority. Is a metric that signals the strength and authoritativeness of your websites. Measure through Moz’s MozBar, it’s a rough estimate of how trustworthy your website is.

This metric improves the more you contribute guest blogs to high-authority websites which, in turn, helps you rank better on search engines.

  • Engagement. Engagement tracking means you’re looking for people interacting with your content. If your audience continuously reacts, comments, or shares your content, then it means you delivered something useful for them.
  • Conversion. Finally, conversions mean if your audience does exactly what you want them to do. 

Conversions could mean a lot of things such as buying your product or service or downloading your e-book. Whatever the case, conversions show that all your efforts have convinced your audience to take a chance on your brand.

With these metrics tracked, you can better understand how well (or not) your thought leadership efforts are faring from different angles – something impossible to do when only viewing success as one whole picture.

2. Establish a powerful brand message

With your goals pinned down, it’s time to communicate and achieve them. To create a unique brand voice for your content, focus on creating content that speaks directly to the target audience’s needs and aspirations.

By doing so, you’ll learn how to ensure every piece of content you publish makes your audience feel heard. After all, your main goal is to give them solutions that can help them with their ongoing struggles.

Once you do this, watch as ordinary visitors transform into life-long fans of your content and brand.

3. Conduct thorough keyword research

Finding the keywords and publications your target audiences use allows you to make your business’ presence be known – increasing your chances of finding more avid supporters.

To conduct keyword research, be sure to follow these steps:

List down keywords related to your brand and business.

  1. Identify matching terms and related keywords you want to write content about.
  2. Establish which websites are linking to content produced around these keywords.
  3. Determine which websites are linking to content produced around these keywords.
  4. Develop topics based on the target website you want to pitch to, and the content gap identified for their audiences.

Now that you know how to do keyword research, you’re now ready to pitch your content.

4. Ready your pitches

Prepare suggested outlines and titles for the content you want to offer your targeted website publishers. By doing so, you’re effectively selling your content to the publisher, increasing the content’s chance of getting posted on the website.

Make sure your content is also valuable to your host publisher by following this step-by-step process:

  1. Offer something unique that the publisher’s many writers haven’t addressed in their content yet.
  2. Provide the editor with a list of topics you want to write about to make their selection process easier.  
  3. Be professional whenever you’re communicating to the publisher by being brief with your emails. However, ensure that these emails have all the essential details about your pitch.
  4. Have a clear CTA at the end of your message that encourages the editor to respond to your pitches.
  5. Email as many publishers as you can to increase your chances of getting a guest content spot – this is still a numbers game, after all.

By following these steps, you can create guest content that resonates that would surely catch the publisher’s eye.

5. Devise an outreach strategy

Good thought leaders devise outreach strategies that know how to effectively catch the attention of publishers and experts. 

Here’s how you do it:

  1. Ready an outreach list of the websites you want to get featured on.
  2. Reach out as an authority by expressing interest to contribute to the website as a leader in your organization.
  3. Develop a decision-making process for which pitches to pursue or drop (see the image below).

6. Create the content

To be a true thought leader, you must master various content creation skills like writing, doing research, public speaking, and more. You’ll develop these skills when you follow this flowchart:

When you consistently follow this flowchart, you’re slowly building your skillset towards that of an effective thought leader – so keep on practicing! 

7. Choose your platforms

The great thing about the internet is that there are endless possibilities to share your brand’s message. Whether it’s a blog through your own site, TikTok or YouTube videos, or through tweets, your message can reach so many people today.

To help you get the best results, here are some ideas you could use for different social media platforms:

  • Twitter. A great way to be a thought leader on this platform is by leveraging Twitter Spaces or creating concise threads detailing a specific topic. These efforts would result in more eyes on your Twitter page since you’re giving so much content.
  • YouTube/video-capable social media platforms. For YouTube or any other platforms with video, such as Facebook, you may opt to create long or short-form webinars. This works because these platforms’ users learn while watching. 
  • Instagram. Instagram, on the other hand, encourages you to create must-know industry infographics so that your target audience are always on the loop on the latest trends.
  • TikTok. A great way to get eyes on TikTok as a thought leader is by getting the highlights from your best-performing videos and uploading them on the platform. Doing so allows you to whet TikTok user’s appetite for your content as you give them something short and sweet. 

8. Measure and monitor your content performance

With your strong brand message now shared throughout different online platforms, it’s time to see if any of your plans worked. 

Here are some must-have tools to do this:

  • Referral traffic. Using Google Analytics, you can view how effective your guest blogs are at acquiring audiences by looking at referral traffic. High referral traffic from sites you knowingly submitted articles is a good sign that your content has resonated with your collaborator’s audience.
  • Backlinks. This specific metric can be viewed through Ahrefs’ Backlink Audit feature. It allows you to perform an analysis of the links that lead back to your website. Don’t just look at the number of links you acquire, but look at the quality, too.

Low-quality links (usually under 30 in domain rating) can pull down your domain authority and website health versus higher quality ones (domain rating of 30 and above).

Monitoring these metrics accordingly will help you better understand what works and what doesn’t for your thought leadership efforts.

Thought Leadership in Action

Now that you know the facts, it’s time you knew what effective thought leadership looked like in action:

  • Propelrr. We at Propelrr dabble in writing guest blogs to help us become an authoritative digital marketing company. In this article, we talk about how impactful doing survey experiments to achieve a brand’s bottom line. 

Additionally, we’ve done guest blogging for big media like Rappler, did guesting in podcasts like ‘A Better Normal’ by PumaPodcast, and other blog publications of related businesses. These efforts resulted in higher referral traffic to our site.

  • Jay Shetty. Jay Shetty is a life coach who shares many of his teachings through his YouTube channel, podcast, live guest speaking, and several books he authored. 

As a result, his YouTube channel has 4.67 million subscribers, his podcast, On Purpose, has 937,000 listeners, and his book, Think Like a Monk, is a constant bestseller. 

  • Deloitte. Professional services firm, Deloitte, shares its tech expertise and more on a free podcast called On Cloud. 

Because of the podcast’s accessibility, it’s one of the most highly rated tech podcasts out there, receiving a 4.7 out of 5 reviews on Apple Podcasts, and currently, has a 216-episode count.

Key Takeaways

To be a true thought leader, you must develop a voice that can never be drowned by others in today’s saturated digital landscape. With it, you’d become an authoritative presence among thousands in your industry. 

To do so, remember the lessons:

  • Be unique. Read, watch, or listen to as much business-related content as possible so you can offer unique insights to your audience.
  • Try different approaches. Take part in different activities like podcasting and guest blogging to build authority and reputation among multiple channels.
  • Keep on improving yourself. Improve your knowledge and skills to give your audience relevant solutions to their current problems. 

Finding the will to overcome the many challenges of being a thought leader is no easy feat. When you do, however, you’d be rewarded with the attention of your growing audience base.

Striven Earns #1 Ranking On G2’s ERP ‘Best Results’ List For Spring ’23

Lumberton, NJ (March 31st, 2023)-  G2, the leading provider of business software reviews, has named Striven as the #1 ERP software solution on their Spring 2023 ‘Best Results’ list.

What criteria is the ‘Best Results’ list based off of?

The G2 ‘Best Results’ list takes into account 5 specific areas of feedback provided by customers:

• Likelihood to Recommend
• Meets Requirements
• Estimated ROI
• Time To Go Live
• Average User Adoption

Striven’s ranking as the ERP system with the ‘Best Results’ for Spring ’23 underscores a growing trend that has continued to gain prevalence in the business world within the last several years—growing businesses are continuing to turn to all-in-one software solutions to save time, increase revenue, and streamline overall business operations.

Striven is ranked above other notable ERP software products including Sage Intacct, Odoo ERP, Acumatica, NetSuite, and Quickbooks Enterprise.

In addition to receiving the #1 ‘Best Results’ ranking, Striven was also named #2 on G2’s Spring ’23 ‘Momentum Leader’ report, as well as #5 in the ‘Small Business Leader’ Spring ’23 category.

Feedback From Users

G2’s rankings are directly sourced from real customer feedback. Here are some things that users recently had to say about Striven:

“Love the product. Recommend to many companies. What I like best about Striven is that it’s an all-in-one platform that includes financials to replace Quickbooks.” – Jeff S, Business Owner

We use Striven extensively for client, staff and project tracking; we have found it to be a seamless solution. I especially like the ability to design surveys, assessments and reports on the fly for up-to-the minute information. Lil D, Customer Experience Director

“Striven is great for our growing business. It’s very user-friendly and, being internet based, it is accessible from anywhere! The way it is laid out makes it easy to edit and add information. Cannot beat the quality for the price and customer service has been great!” – Jenna H, Office Manager

To learn more about Striven and read about customer experiences using the platform, visit the company’s ratings and review page.

About Striven
Striven is an all in one ERP software for small and growing businesses that want to expand, simplify, and reduce costs. Striven combines all of the features for accounting, projects, sales, inventory, operations, reporting, and more into a single streamlined system.

Why Mentorship Should Be the Foundation of Your Business Management Strategy

Small business leaders know that effective management is essential to the success of their enterprise. Part of their business management strategy is to build a team that is motivated, skilled and committed to achieving business goals.

Yet, how can you ensure your employees are growing and developing while maintaining a productive and positive workplace culture? The answer lies in mentorship. Discover why mentorship should be the foundation of your business management strategy and how it will benefit your business for years.

The Benefits of Mentorship

One of the key benefits of mentorship is its ability to build a substantial team. Employees with a mentor invested in their success are more likely to feel valued and engaged in their work. In turn, this leads to increased job satisfaction, employee retention and a more positive workplace culture.

Additionally, mentorship has the power to foster diversity, leading underrepresented employees to achieve their career goals. By providing minorities and LGBTQ+ employees with mentors, they can navigate the unique challenges they face in the workplace.

On the other hand, businesses can cultivate a more inclusive and equitable organizational culture. While mentorship benefits individuals, companies can build more diversity and innovation as a whole.

Furthermore, mentorship encourages professional growth, allowing employees to learn new skills. Mentorship is a powerful tool for businesses and their employees because it contributes to their growth and success. By investing in your teams, you ensure they are constantly improving and adapting to new challenges.

Implementing Mentorship in Your Business Management Strategy

Enforcing mentorship in your business management strategy is a crucial step toward building a strong and successful team. Here are some steps to consider when developing a mentorship program in your small business:

  • Define your goals: Identifying your goals and how mentorship will help you achieve them before implementing a mentorship program is important. Whether you’re looking to increase employee retention or foster a more inclusive workplace, ensure you clearly define your goals.
  • Identify mentors: Once you’ve established your goals, you can start determining those who fit the mentor role. Consider looking for employees with the skills and experience necessary to provide valuable guidance and support to their mentees.
  • Encourage participation: Ensure your employees understand the benefits of mentorship and encourage them to participate. You can achieve this by having one-on-one conversations and informational meetings.
  • Establish guidelines: Ensure your mentorship program is effective by establishing clear procedures for mentors and mentees. This can include setting goals, establishing communication channels and outlining expectations.
  • Provide support: As the program progresses, it’s imperative that you provide support for your mentors and team members. This can include training, ongoing feedback and resources to help them achieve their goals.

By following these steps, you can create a mentorship program that meets your business’s and its employees’ needs. Plus, the right program will allow you to foster a culture of learning and growth that will benefit your business for years to come.

The Challenges of Implementing Mentorship

While mentorship can provide immense benefits to small businesses, implementing them can also come with its own set of challenges. For instance, organizing a mentorship program may require changing your company’s operations.

As with any business that intends to make changes, some employees may be reluctant to be open to them. However, you can address this obstacle by communicating what they get from the program. Also, consider involving them in the development process so they understand the benefits behind it.

Additionally, mentorship programs require time, effort and money to build effectively. Ultimately, this can be a challenge for small businesses with limited resources. Companies can overcome this by partnering with an external organization or leveraging technology to streamline the process.

Finally, without intentional effort, mentorship programs can inadvertently exclude underrepresented groups. This can limit the benefits of the agenda for the business overall. Nevertheless, you can defeat this by intentionally seeking diverse mentors and mentees. From there, you should train mentors on how to support individuals from different backgrounds.

Examples of Successful Mentorship Programs

Plenty of mentorship programs succeed in businesses today. One example of a company includes Microsoft.

One of the tech giant’s mentorship programs emphasizes diversity and inclusion with the APAC Enabler Mentorship Program. Essentially, it aims to connect people with disabilities, nonprofits and businesses in nine countries with mentors, career coaching and job matching. As a result of this program, Microsoft has increased employee retention and job satisfaction.

Another example is Starbucks — a coffee company highly known for its excellent customer service and employee benefits. One of the ways Starbucks invests in its employees is through its mentoring program — designed to develop store managers’ leadership skills.

The program pairs store managers with experienced mentors who provide one-on-one coaching and support. The mentors are typically senior-level Starbucks employees who deeply understand the company’s culture and values. However, one of the unique features of its program is that it’s tailored to each individual’s needs. 

Mentors work with their mentees to identify areas for development and create personalized plans to help them achieve their goals. The program has been successful in its store managers’ career growth and has significantly increased its performance and customer satisfaction levels.

These examples demonstrate the wide range of mentoring programs that can be successful in businesses. By tailoring mentorship to the specific needs of their employees and business goals, organizations can see significant benefits in employee development, retention and overall success.

Make Mentorship the Foundation of Your Business Management Strategy

Mentorship should be the foundation of every business management strategy. Doing so enables organizations to build a more robust, inclusive culture, increase employee satisfaction and improve overall performance.

Therefore, it’s essential for business leaders to recognize the value of mentorship and invest in programs that provide employees with support and guidance. With mentorship at the forefront of business management strategies, companies can create a more vibrant and productive workplace that benefits everyone involved.

What Being Remote From Your Job Means For Your Career

In recent years, the trend towards remote work has become increasingly popular. Advancements in technology, such as business management technology, have made it easier than ever to work from anywhere in the world. However, this shift towards remote work has also had a significant impact on careers, and it’s important for professionals to understand what this means for their long-term career prospects.

Remote work has several benefits, including increased flexibility, a better work-life balance, and the ability to work from anywhere. However, it also presents a number of challenges that can impact career progression. In this article, we’ll explore what being remote from your job means for your career, with a focus on the role of business management technology in supporting remote workers.

Limited Opportunities For Face-to-Face Interaction

“One of the biggest challenges of remote work is the lack of face-to-face interaction with colleagues and clients,” notes Martin Taylor, a resume writer at Discursive Essay Service and MLA Format Outline. This can make it harder to build relationships, collaborate on projects, and get feedback on your work. It also means that remote workers may miss out on important networking opportunities, such as industry events or team-building activities.

Business management technology can help to mitigate some of these challenges by providing remote workers with tools to collaborate and communicate with colleagues and clients. For example, video conferencing software like Zoom or Skype can be used for virtual meetings, while project management software can be used to manage tasks and keep track of deadlines.

Increased Reliance On Technology

Another challenge of remote work is the increased reliance on technology. Remote workers must be comfortable with using a range of software and tools to communicate and collaborate with colleagues, manage tasks, and stay organized. This can be a challenge for some workers, especially those who are used to more traditional ways of working.

Business management technology can help to alleviate some of these challenges by providing remote workers with user-friendly software and tools. For example, cloud-based file sharing platforms like Dropbox or Google Drive can be used to share files and documents with colleagues, while time tracking software like Harvest can be used to keep track of billable hours and ensure that projects are completed on time.

Potential For Isolation

Remote work can be isolating, especially for workers who are used to working in a traditional office environment. “Without regular face-to-face interaction with colleagues, remote workers may feel disconnected from the company culture and miss out on important social interactions,” says Amanda Webb, an eCommerce writer from BeeStudent and Paper-Research.

Business management technology can help to mitigate some of these challenges by providing remote workers with opportunities to connect and collaborate with colleagues. For example, team chat software like Slack or Microsoft Teams can be used to facilitate real-time communication and help remote workers feel more connected to their colleagues.

Lack Of Visibility and Recognition

Another challenge of remote work is the lack of visibility and recognition. Without regular face-to-face interaction with managers and colleagues, it can be harder for remote workers to demonstrate their skills and contributions to the company. This can impact their chances of career progression, as managers may not have a clear understanding of their strengths and abilities.

Business management technology can help to alleviate some of these challenges by providing remote workers with tools to showcase their skills and contributions. For example, project management software can be used to document a worker’s involvement in key projects, while time tracking software can be used to demonstrate their productivity and efficiency.

In conclusion, remote work can have a significant impact on career progression. While it presents several benefits, such as increased flexibility and a better work-life balance, it also presents a number of challenges that must be overcome. Business management technology can play a key role in supporting remote workers and helping them to mitigate some of these challenges. By providing tools for collaboration, communication, and productivity, business management technology can help remote workers to stay connected and engaged with their colleagues and the company, while also showcasing their skills and contributions. Ultimately, the key to success as a remote worker is to stay proactive, communicate effectively, and stay up to date with the latest trends and best practices in remote work and business management technology.

Is Your Small Business Ready for a Large Disaster?

People don’t like to think about major disasters affecting their businesses. Day-to-day operations can feel stressful enough without envisioning the worst-case scenarios. However, failing to get your company ready in case they happen is a recipe for disaster in itself. 

Disaster planning can seem scary at first. Once you get started, though, you’ll see it can provide you more peace of mind. For example, you may find that many of the steps you take apply to small issues, as well as large disasters.

1. Identify the Most Significant Risks to Your Small Business

Start by determining the biggest risks facing your enterprise. For example, if the business operates solely online and maintains massive amounts of information, a cybersecurity breach or data center outage may be near the top of the list. On the other hand, maybe you live in an area that typically experiences several disruptive natural disasters per year. 

After figuring out the types of disasters your business has the highest likelihood of facing, don’t overlook other things that could happen even though they are less likely. For example, many small business owners probably didn’t plan to deal with a global pandemic for most of 2020. If your company has operated for 75 years so far, a total collapse is probably not at the top of your list of worries. 

Even so, you should plan for what’s most likely to occur, as well as the unexpected. Covering all your bases is a practical way to become as prepared as possible. You’ll also find that many of the steps you take to protect your small business from the most severe consequences of a disaster are the same, no matter what goes wrong.

2. Gauge Your Current Readiness Level

It’s also essential to learn how prepared your company would be if a large disaster happened today. Suppose your e-commerce website went down for a day in the thick of the holiday shopping season, or you got a phone call from your most important client and heard they’re ending the business relationship with you. Could people at your operation spring into action immediately to mitigate some of the worst effects?

When was the last time your employees received disaster preparedness training? Do you carry out regular scenario-based exercises that let workers show how they’d respond in a real emergency? Letting them go through role-playing exercises could help them feel calmer under pressure. 

Your small business should also prepare key members of your team to speak to the media. If your CEO does not regularly interact with people in the public realm, think twice before throwing them into the spotlight after a massive disaster happens.

While examining how prepared your company is now, it’ll be easier to identify the vulnerabilities that need addressing. For example, it may become clear that it’s better to have someone other than the CEO speak on behalf of the company in most cases.

3. Keep Your Disaster Plans Accessible and Current

Many small businesses have disaster response plans, but they don’t keep them updated. That problem could prove almost as harmful as not having a framework for emergencies at all. 

A 2019 study revealed some surprising findings. The respondents were mostly senior and middle-level managers, and 43% of those polled cited involvement in a past crisis. However, 13.44% of people said they’d never seen their company’s disaster response plan. Another 10.75% were not sure if the business had one. An additional 21.97% of people said their plans were out of date, and 28.90% did not know if they were current for the business.

If your company has a disaster plan now, update it whenever it goes through a major change. For example, relocating your main offices to California likely necessitates ensuring that your plan covers earthquake preparedness. Otherwise, review it at least every year and update it as necessary to maintain relevance. 

Moreover, when you hire new people who would play important roles in resolving a disaster, ensure they know the plan exists and how to access it. Make sure people who have been at the company for years understand their responsibilities if a disaster happens.

4. Consider All the Possible Ramifications of a Disaster

Your disaster-planning efforts must account for the reality that disasters have varying effects. Some are short term, albeit severe. Others could pose complications for much longer. Some could even affect your budget long after a catastrophe occurs. For example, a natural disaster could raise insurance premiums for your small business or necessitate making extensive renovations. Many company leaders expect decreased profits for the foreseeable future due to the COVID-19 pandemic, even though they pivoted to stay as resilient as possible.

Suppose a destructive event like a fire or explosion happens at your small business. In that case, you may face injuries or fatalities, investigations from regulatory bodies, monetary penalties and temporary disruptions to operations. A more widespread issue such as a hurricane or snowstorm could cause flooding, fallen trees or downed power lines that disrupt your supply chain and stop customers from coming to the business for several days or weeks.

Think about the consequences if a cybercriminal targets the small business. You could lose access to crucial files, face questions from customers who are concerned about identity theft, and may need to spend tens of thousands of dollars to recover from the incident and stop a similar one from happening again. Some consumers who hear about data breaches or cyberattacks lose confidence and stop buying from the affected companies forever. 

Map out all the what-if scenarios that could occur due to a large disaster. Then, assess what’s in your control to influence. For example, staying up to date with all equipment inspections and enforcing safety procedures could help regulators more efficiently determine why an accident happened. Keeping crucial data backed up in several places could help you recover faster after a cyberattack compromises the information stored in one location.

5. Develop a Crisis Communication Plan

Excellent communications help small businesses operate smoothly, and they are vital during disasters. If people only hear rumors of something going wrong at your company, they may start assuming wholly incorrect things and sharing them with others. Additionally, when business leaders stay tight-lipped during crises, people often accuse them of being misleading and keeping them in the dark. 

First, consider that many groups want and deserve to get information after a disaster. They include the family members of those directly affected, your employees, customers, community members, reporters and elected officials.

Next, realize that the information given to each audience varies. You may tell your investors, customers and employees that your business is at risk of folding due to financial troubles. However, when speaking to community members, you may also discuss the various things your company has done over the years to improve the area — whether through litter cleanups or fundraisers for local charities. People may recognize that you bring something valuable and rally to help you stay open. 

When you don’t have all the answers that people want and need, admit that immediately. Also, give them an idea of when they should expect to hear more news from you about the incident. Mention all the ways they can get the latest, whether by calling a phone number you set up or going to a dedicated website.

6. Assess Your Suppliers and Partners

Getting ready for a disaster requires evaluating all your external support sources that keep the small business afloat. Some of the assessments could also happen before you choose to hire someone. For example, maybe you run a company centered on female empowerment. In that case, it’s not ideal to hire a lawyer charged with sexual assault several years ago. People could accuse you of making a hypocritical decision by bringing him on board. 

Fantastic suppliers and partners can steer you out of disasters. They might become sources of trustworthy advice that you would not have otherwise. However, if they are ill-prepared for disasters, they could worsen your situation. 

For example, maybe you’re thinking about hiring a new supplier in an area prone to tornadoes. You could explicitly ask them if their operations were disrupted before and what plans they have in place to remain functional. 

Ask your suppliers about their readiness to stop cyberattacks, too. Perhaps you work with a service provider to streamline some parts of your business. If that entity suffers a data breach, you could experience ramifications to your reputation even though the online criminal didn’t target you.

Preparedness Brings Resilience

You cannot know for sure whether your small business will go through a major disaster. The best approach is to assume it will. Then, take measures to boost your company’s chances of coming back strong, even after severe disruptions, losses or failures.

11 Essential Office Improvements for Small Businesses This Year

Small businesses are most successful when their employees are at their happiest. Why? When your employees are content, they’re more likely to be productive, creative and motivated at what they accomplish.

Essentially, happy employees always go the extra mile — and it’s not because they have to — they want to do their best. In fact, one study at the University of Warwick found that happy workers were 12% more productive than unsatisfied employees.

Plus, your company reduces high costs associated with employee turnover, sick days, days off and work mistakes. 

However, a happy workplace doesn’t just happen accidentally. Physical and intangible places can make your office functional and harmonious. Here are 11 office improvements you can make to establish a better environment this year.

1. Incorporate Natural Lighting

Natural lighting might look better in the office. However, it also has a strong connection between your workers’ sleep and energy quality. Offices with windows will bring in the light from the sun, regulating energy and creating additional rest each night. 

Therefore, your workers will feel well-rested each day and have a better frame of mind. So open up those shades or move workers’ desks closer to the windows. That way, your employees will receive as much sunlight as possible. 

If your office has poor lighting conditions, consider improving it with office lighting solutions. For instance, you can bring in ample lighting by adding lamps for controlled lighting. Lamps or task lights reduce energy consumption and promote the well-being of your team. 

If you have fluorescent lighting, consider investing in fluorescent light filters to help them appear more natural. Filters allow for full-spectrum natural light and they’re an affordable way to enhance your team’s morale.

2. Reduce Noise

Sometimes open office layouts are a necessity depending on your business. However, 30% of office workers feel unsatisfied with open floor plans because of the noise it creates inside the workplace. Overall, it makes distractions and daily interruptions for people, wasting valuable time and productivity.

Consider providing a quiet room for workers to get a break from the noise. Doing so allows them to retreat to a place of solitude and improve concentration for difficult tasks. In turn, employees decrease stress and enhance their mood and productivity. 

Yet, if personal workrooms are not an option for your business, you could provide employees with noise-canceling headphones. These headphones allow employees to escape the noise, helping them focus on their work.

3. Brighten the Office With Color

Brightening the office with paint colors is an excellent way to reduce stress in the workplace and elevate workers’ moods. You could also consider using colorful wallpaper designs to enhance their productivity.

Light paint colors, such as baby blue, light lime green, white, or cream, can create a calm working environment. Plus, it creates the illusion of natural lighting, effectively reflecting every light source around the office. 

If you want to inspire creativity and positive energy, you could also incorporate bright yellows to mimic natural sunlight.

Colors provoke certain emotions, so they can help you make more informed decisions when choosing office paint colors. 

While wallpapers take a little more effort, they can be just as effective. You can bring character into the office by using colorful designs to enliven the space.

4. Add Freshness With Nature

Plants have a way of impacting workers’ spirits and health in a positive light. Regardless of how small or large your office is, you can incorporate lively greenery into your décor. Even if you’re concerned about lighting, some plant varieties can thrive in low-light environments. 

Bring the outdoors inside by placing snake plants, peace lilies, philodendrons, palms, and ferns on desks, walls, and windows.

While plants are perfect for adding beauty to the space, they’re beneficial in other ways. For example, plants can support your staff by providing a fresh oxygen supply to the workplace. In addition, they can purify the air—making your office a healthier place to work.

5. Provide a Small Kitchenette or Lunch Room

Providing a space for employees to eat their lunch doesn’t have to be large. However, the point is to give them a place to make coffee or have a snack break during the workday. 

When you have a proper place designated for lunch, you keep employees healthier and well-balanced. Otherwise, those who eat lunches at their desks find themselves stealing time away for relaxation.

Furthermore, you can encourage your team to get up and move around every while. That way, they can feel recharged once they’re ready to get back to work. 

While creating a space for people to dine, ensure you provide healthy snacks for your team. Promoting healthy eating in the workplace benefits workers’ health and helps them stay productive. In fact, eating habits can directly influence your team’s performance.

So ensure you’re offering superfoods to enhance their brain function, memory, energy, and focus skills. Blueberries, nuts, bananas, and dark chocolate are all foods that can serve your crew’s productivity.

6. Support Posture With Furniture

Neck strain, leg pain, and back pain are all common injuries that office workers experience. And, it’s all contributed to poor posture from sitting all day. As a result of these issues, you have to deal with employee absenteeism daily.

To ensure your team doesn’t suffer, start arranging workspaces with ergonomic furniture. Ergonomic chairs and desks can support your colleague’s posture and create a more comfortable, productive work environment. 

In addition, you could consider investing in standing desks. One study found that standing-desk users were 45% more productive daily than those who remained seated. 

You could also incorporate character with vibrant furniture. Many employees lose interest in their work with bland office designs. Consider driving employees’ enthusiasm by carefully choosing furniture that meets their needs.

7. Create a Positive Company Culture

In an office environment, company culture plays a large role in bringing people together and ensuring a positive place to work. If you want to improve the office to make a productive environment, you need a strong company culture. 

To ensure you retain talent and productivity, guide your organization with your values and beliefs. Therefore, you can create a positive work culture by establishing and promoting your business’s goals. Allow for humor in the workplace and prioritize respect. 

Once you introduce a new company culture, your organization will thrive and inspire more teamwork.

8. Incorporate a Training Space

Training is an essential part of the workforce these days. When you have well-trained employees, they become much happier and more productive because they’re confident in their work. 

You could be introducing a new workflow or familiarizing your team with new software. Either way, you must have a workspace dedicated to training.

For instance, the conference room or collaboration area can be useful for training. However, you should avoid making this space feel too cozy. When your team is relaxed, they might pay less attention to your training sessions.

Ensure you provide a less comfortable space by creating a huddle room—no sofas and chairs. A stand-up meeting can be more efficient for productivity and waste less time during sessions.

9. Keep the Office Clean

If your team’s desks fill up with clutter by the end of the workday, you may consider creating a better environment. 

Neatly stacked papers and organized office tools make an attractive and pleasant workspace. 

Try creating a comfortable environment by clearing away clutter, throwing out broken equipment, and mending flickering lights. When you invest in a cleaner office, you invest in the well-being of your team. 

Keeping office furniture and equipment sanitized is also necessary. Desks, chairs, tables, computers, copiers, and fax machines often have more bacteria than other surfaces in the office. In turn, these can spread germs and illnesses around, making it difficult for your business to operate efficiently.

Instead, you can schedule regular cleaning each week and use sanitizing wipes on the most-used surfaces. Daily essentials like keyboards, work desks, and drawer handles are employees’ most commonly used areas.

10. Craft an Open-Door Policy for Team Members

Office workers are likely to have higher job satisfaction when employers listen and make them feel appreciated. Conflicts can arise during the workday, so it’s important to maintain transparency. That’s why an open-door policy is crucial. 

Many employees can feel left out of the loop or like indentured laborers. Consider creating this policy and making it known. Announce to your team that you’re always available for comments, questions, and concerns. 

You can also consider taking the open-door policy literally by keeping your office door open. Most of your employees won’t feel so intimidated that way—and it encourages the opportunity for open, honest, and friendly communication.

11. Invest in Whiteboards

Whiteboards make it easier for team members to recall information and have everyone on the same page. That’s because people remember little details about what you say. However, they can retain more information visually when it’s written down. 

Whiteboards are excellent for productive team meetings. It enables employees to take notes, brainstorm ideas, and more. Whether you’re conducting a casual meetup or an entire workflow review of the company, whiteboards are an essential feature for communication enhancement. 

Make Your Small Business Successful With These Office Improvements

Change the office up a lot or little with these suggested improvements. Once you decide to incorporate these ideas, you could see better results within your company.

If you’re unsure of where to start, consider collecting feedback from your team. Then, make a checklist of all the improvements you’d like to create within your office. Remember, happier employees start with a healthier work environment.